首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
Reebok executives do not like to hear their stylish athletic shoes called "footwear for yuppies (雅皮士,少壮高薪职业人士)". They contend th
Reebok executives do not like to hear their stylish athletic shoes called "footwear for yuppies (雅皮士,少壮高薪职业人士)". They contend th
admin
2016-03-06
68
问题
Reebok executives do not like to hear their stylish athletic shoes called "footwear for yuppies (雅皮士,少壮高薪职业人士)". They contend that Reebok shoes appeal to diverse market segments, especially now that the company offers basketball and children’s shoes for the under-18 set and walking shoes for older customers not interested in aerobics (健身操) or running. The executives also point out that through recent acquisitions they have added hiking boots, dress and casual shoes, and high-performance athletic footwear to their product lines, all of which should attract new and varied groups of customers.
Still, despite its emphasis on new markets, Reebok plans few changes in the upmarket (高档消费人群的) retailing network that helped push sales to $ 1 billion annually, ahead of all other sports shoe marketers. Reebok shoes, which are priced from $27 to $85, will continue to be sold only in better specialty, sporting goods, and department stores, in accordance with the company’s view that consumers judge the quality of the brand by the quality of its distribution.
In the past few years, the Massachusetts-based company has imposed limits on the number of its distributors (and the number of shoes supplied to stores) , partly out of necessity. At times the unexpected demand for Reebok’s exceeded supply, and the company could barely keep up with orders from the dealers it already had. These fulfillment problems seem to be distribution now, but the company is still selective about its distributors. At present, Reebok shoes are available in about five thousand retail stores in the United States.
Reebok has already anticipated that walking shoes will be the next fitness-related craze, replacing aerobics shoes the same way its brightly colored, soft leather exercise footwear replaced conventional running shoes. Through product diversification and careful market research, Reebok hopes to avoid the distribution problems Nike came across several years ago, when Nike misjudged the strength of the aerobics shoe craze and was forced to unload huge inventories of running shoes through discount stores. (355 words)
Although the Reebok Company has solved the problem of fulfilling its orders, it
选项
A、does not want to further expand its retailing network
B、still limits the number of shoes supplied to stores
C、is still particular about who sells its products
D、still carefully chooses the manufacturers of its products
答案
C
解析
本题属于细节理解题。题干中的“although”与短文第三段倒数第二句之“but”相呼应,答案即为该句的复述。
转载请注明原文地址:https://www.kaotiyun.com/show/sKna777K
本试题收录于:
艺术硕士(艺术基础)题库专业硕士分类
0
艺术硕士(艺术基础)
专业硕士
相关试题推荐
国际会计准则理事会由职业会计团体组成,通过推行()使会计准则趋同。
Thefactthatblindpeoplecan"see"thingsusingotherpartsoftheirbodiesapartfromtheireyesmayhelpustounderstando
Arecentstudy,publishedinlastweek’sJournaloftheAmericanMedicalAssociation,offersapictureofhowriskyitistoget
Humanityusesalittlelessthanhalfthewateravailableworldwide.Yetoccurrencesofshortagesanddroughts(干旱)arecausing
Sportisnotonlyphysicallychallenging,butitcanalsobementallychallenging.Criticismfromcoaches,parents,andotherte
Doyouknowhowtouseamobilephone(手机)withoutbeingrudetothepeoplearoundyou?Talkingduringaperformanceirritat
Doyouknowhowtouseamobilephone(手机)withoutbeingrudetothepeoplearoundyou?Talkingduringaperformanceirritat
Doyouknowhowtouseamobilephone(手机)withoutbeingrudetothepeoplearoundyou?Talkingduringaperformanceirritat
Theclocktowerlooksoutovera38一hectarecampusgracedbyanornamentallakeandapillaredcentralhall.Addalittleivyand
Theclocktowerlooksoutovera38一hectarecampusgracedbyanornamentallakeandapillaredcentralhall.Addalittleivyand
随机试题
以下关于非对称密钥加密说法正确的是
Shesaidthatshe______gotothathousealoneatnight.
A.双侧Ⅰ、Ⅱ趾蹼间皮下B.肛周3点、9点C.腹中线旁开3~4cm,肋缘下1~2cmD.双侧Ⅱ、Ⅲ指间皮下E.双侧耳后乳突皮下,发际前显示腋下淋巴引流的注射部位是
下列试剂中,常用于沉淀血浆样品中蛋白质的有()。
下列关于股票投资的说法中,不正确的是()。
根据增值税法律制度的有关规定,一般纳税人购进货物并取得增值税专用发票的下列情形中,可以申报抵扣进项税额的是()。
培根说:“知识本身并没有告诉人们怎样运用它,运用的方法乃在书本之外。”这句话表明
若有下面的函数调用:fun(a+b,3,max(n-1,b))则fun的实参个数是()。
若x和y是程序中的两个整型变量,则下列if语句中正确的是
定义好有参函数f(m),其中形参m足整型量。下面调用该函数,传递实参为5,将返回的函数数值赋给变量to以下正确的是______.
最新回复
(
0
)