2. 外语
  3. Classified advertising is that advertising which is grouped in certain sections of the paper and is thus distinguished from disp

Classified advertising is that advertising which is grouped in certain sections of the paper and is thus distinguished from disp

admin2010-10-14  58
问题     Classified advertising is that advertising which is grouped in certain sections of the paper and is thus distinguished from display advertising. Such【B1】______as "Help Wanted", "Re al Estate," "Lost and Found" are made, the rate【B2】______being less than that for display advertising. Classified advertisements are a【B3】______to the reader and a saving to the advertiser. The reader who is interested in a【B4】______kind of advertisement finds all advertisements of that type grouped for him. The advertiser may, on this account, use a very small advertisement that would be lost if it were placed among larger advertisements in the paper.
    It is【B5】______that the reader approaches the classified advertisement in a different frame of mind from that in which he【B6】______the other advertisements in the paper. He turns to a page of classified advertisements to search for the particular advertisement that will meet his needs. As his attention is【B7】______, the advertiser does not need to【B8】______very much on display type to get the reader’s attention.
【B9】______. With the increase in the number of such advertisements, however,【B10】______. In many cases the result has been an increase in the size of the space used and the addition of headlines and pictures.【B11】______. This is particularly true of real estate advertising.
【B2】
选项
答案charged
解析 charged意为“收费”。从less than我们可知道是将两种广告形式作对比。从后文中提到分类广告，指出它是a saving to the advertiser(对广告者来说能节省费用)，可知此处指收费要比display advertising要低。
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大学英语四级

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