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  3. Rebel uprising kills seventy! Plane crash leaves no survivors! Rock star dies of overdose! Evening newscasts and metropolita

Rebel uprising kills seventy! Plane crash leaves no survivors! Rock star dies of overdose! Evening newscasts and metropolita

admin2012-06-02  12
问题     Rebel uprising kills seventy! Plane crash leaves no survivors! Rock star dies of overdose!
    Evening newscasts and metropolitan newspapers scream the bad news, the sensational, and the action.
    Audiences of today focus upon the sensational action, the violence, the loss, the terror. Individually, our lives are redirected, our worlds reshaped, and our images changed. While wary of the danger of change, we human beings surrender daily to exploitation of values, opportunities, and sensitivity. The evolution has brought us to the point that we believe little of what is presented to us as good and valuable; instead, we opt for suspicion and disbelief, demanding proof and something for nothing.
    Therein lies the danger for the writer seeking to break into the market of today. Journalists sell sensationalism. The journalist who loses sight of the simple truth and opts only for the sensation loses the audience over the long run. Only those seeking a short-term thrill are interested in following the journalistic thinking.
    How, then do we capture the audience of today and hold it, when the competition for attention is so fierce? The answer is writing to convey action, and the way to accomplish this is a simple one — action verbs.
    The writer whose product suspends time for the reader or viewer is the successful writer whose work is sought and reread. Why?
    Time often will melt away in the face of the reality of life’s little responsibilities for the reader. Instead of puzzling over a more active and more accurate verb, some journalists often limp through passive voice and useless tense to squeeze the life out of an action-filled world and fill their writing with missed opportunities to appeal to the reader who seeks that moment of suspended time.
    Recently, a reporter wrote about observing the buildings in a community robbed by rebel uprising as "thousands of bullet holes were in the hotel. " A very general observation. Suppose he had written, "The hotel was pocked with bullet holes. " The visual image conjured up by the latter is far superior to the former. Here is the reader... comfortable in the easy chair before the fire with the dog at his feet. The verb "pocked" speaks to him.
    The journalist missed the opportunity to convey the reality.
Anxious to capture the reader’s attention, some journalists
选项 A、attempt to add spice to writing with invented incidents.
B、utilize events and actions to compete with each other.
C、exploit the short attention span and sensationalize the story.
D、report only the unfamiliar incidents to seek short-term thrill.
答案C
解析 推理判断题。第四段谈到，新闻工作者兜售的是轰动效应，而忽视了(lose sight of)简单的事实，从长远来看他们要失去读者，因为只有那些寻求瞬间刺激的人才会对遵循这种新闻报道模式感兴趣。由此看出，[C]正是作者所批判的这种类型的记者，其中short attention span对应原文中的short—term thrill，sensationalize对应sensation。因此[C]正确。原文谈到，新闻工作者为追求轰动效应，总是报道负面、耸人听闻的消息等，但并没说他们报道的新闻是“编造的”，排除[A]；[B]中的“新闻工作者们相互竞争”，[D]中的“不熟悉的事件”均属无中生有，排除。
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