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  3. Focus on what you do best. This age-old strategy has worked well for RealNetworks, Microsoft’s main competitor in multimedia sof

Focus on what you do best. This age-old strategy has worked well for RealNetworks, Microsoft’s main competitor in multimedia sof

admin2010-08-21  70
问题      Focus on what you do best. This age-old strategy has worked well for RealNetworks, Microsoft’s main competitor in multimedia software for the Internet. Now, the smaller Seattle-based firm is trying a novel way to contain the software giant. On October 29th, it released the underlying recipe, or source-code, of its RealPlayer software and will soon do the same for its other programs — giving away a big chunk of its intellectual property.
    This may sound like a desperate echo of 1998, when Netscape, struggling in Microsoft’s choke holding, published the source-code of its web browser (an initiative that yielded few real results until this June, when the first serious new version of the open-source browser, Mozilla, was released). Yet RealNetworks is not playing defense. It is trying to encourage the creation of a common multimedia software structure for every kind of file format and device, thus defeating Microsoft’s ambitions in this promising market.
    The firm hopes that others in the industry (volunteer programmers, media firms and hardware makers) will take the code, called Helix DNA, improve it and make it run on new devices, such as mobile phones and home stereos, turning RealNetworks’ software into an industry standard. Clever licensing terms are supposed to ensure that this standard does not split and that the firm still makes money.
    Individual developers, universities and other non-profit organizations can modify the software as they please, and even redistribute it for free, so long as they also publish the source-code for their changes. This is a sort of payment in kind, for RealNetworks is then allowed to use these contributions. Firms, on the other hand, must pay royalty fees if they distribute more than lm copies of the code. They also have to make sure that their software works with other Helix DNA products. The software’s development community already has 2,000 members. And several hardware makers hack the effort. But there are risks. Afraid of piracy (盗版), media groups are suspicious of anything that might be related to hackers (although they also do not want to depend on, and pay for, technology controlled by Microsoft). The self-created competition could also hurt RealNetworks if customers decide its commercial products, which will ha based on the open source-cede but with extra features, are not worth paying extra for.
    RealNetworks’ move is another sign that the software industry is going hybrid. Mixing elements of proprietary software, where the source-code is tightly controlled, with open-source programs enables firms to expand a market, harvest the ideas of others and, they hope, still make money. Even Microsoft is edging this way: it recently announced that partners can now look at — but not modify or re-use — the source-code for Passport, its controversial digital-identity service.  
By what way does RealNetworks attempt to prevent Microsoft’s ambitions?
选项 A、Publishing the source code.
B、Using RealNetworks’ achievements.
C、Protecting intellectual property.
D、Accusing of Microsoft.
答案A
解析 本题属细节题，问“RealNetworlks要以什么方式对付微软”。短文在第一段提到“Now, the smaller Seattle-based firm is trying a novel way to contain the software giant. On October 29th, it released the underlying recipe, or source-code, of its RealPlayer software and will soon do the same for its other programs—giving away a big chunk of its intellectual property, ”，也就是说RealNetworks网络公司要使用一种新办法，即发布取得领先地位的RealPlayer播放器软件源码，并将很快发布其他程序的源码。因此“发布源码”是RealNetworks的策略，故选A项。
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