2. 外语
  3. The primary purpose of the passage is to______ According to the passage, investments in service are comparable to investments i

The primary purpose of the passage is to______ According to the passage, investments in service are comparable to investments i

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问题 The primary purpose of the passage is to______
According to the passage, investments in service are comparable to investments in production and distribution in terms of the______
选项 A、tangibility of the benefits that they tend to confer
B、increased revenues that they ultimately produce
C、basis on which they need to be weighed
D、insufficient analysis that managers devote to them
E、degree of competitive advantage that they are likely to provide
答案C
解析 This question asks you to identify a similarity between investments in service and investments in production and distribution that is explicitly noted by the author in the passage. The best answer is C. In liens 3-7, the author observes that investments in service are comparable to investments in production and distribution in that both types of investments need to be evaluated on the same basis; specifically the author states that both “must be balanced against other types of investments on the basis of direct, tangible benefits such as cost reduction and increased revenues.” Choice A is not correct: lines 3-7 suggest that the author believes that both investments in service and investments in production and distribution may be worthwhile if they result in tangible benefits, but the author neither states nor suggests that the tangibility of investments in production and distribution. Choice B can be eliminated because there is no indication in the passage that when, I fact, investments in service do raise revenues, these revenues are comparable to the revenues raised by investments in production and distribution. Choice D is incorrect because although the passage does suggest that managers’ analysis of investments in service is insufficient, there is no indication in the passage that managers’ analysis of investments in production and distribution is also insufficient. Choice E can be eliminated because there is no discussion in the passage of the extent to which either investments in service or investments in production and distribution are likely to enhance competitive advantage.
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