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  3. To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too ma

To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too ma

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问题    To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries concentrated primarily on the efficient production of goods, and then relied on " persuasive salesmanship" to move as much of these goods as possible. Such production and selling focuses on the needs of the seller to produce goods and then to convert them into money.
   Marketing, on the other hand, focuses on the wants of consumers. It begins with first analyzing the preferences and demands of consumers and then producing goods that will satisfy them. This eye-on-the-consumer approach is known as the marketing concept, which simply means that instead of trying to sell whatever is easiest to produce or buy for resale, the makers and dealers first endeavor to find out what the consumer wants to buy and then go about making it available for purchase.
   This concept does not imply that business is benevolent or that consumer satisfaction is given priority over profit in a company. There are always two sides to every business transaction—the firm and the customer—and each must be satisfied before trade occurs. Successful merchants and producers, however, recognize that the surest route to profit is through understanding and catering to customers. A striking example of the importance of catering to the consumer presented itself in mid-1985, when Coca Cola changed the flavor of its drink. The non-acceptance of the new flavor by a significant portion of the public brought about a prompt restoration of the Classic Coke, which was then marketed alongside the new. King Customer ruled!
According to Paragraph One, "to move as much of these goods as possible" means______.
选项 A、to redesign these goods for large-scale production
B、to transport goods as efficiently as possible
C、to sell the largest possible amount of goods
D、to dispose of these goods in large quantities
答案C
解析 语义理解题。to move as much of these goods as possible出现在第一段第二句。该句指出，过去，大多数行业重点在大量生产商品，然后再依靠“说服性销售技巧”尽可能地“搬动”商品。生产商品，然后依靠销售技巧，目的是为了销售商品，因此，to move as much of these goods as possible表达“尽可能多的销售商品”的意思，故[C]项为答案。
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