首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
Mass production, the defining characteristic of the Second Wave economy, becomes increasingly obsolete as firms install informat
Mass production, the defining characteristic of the Second Wave economy, becomes increasingly obsolete as firms install informat
admin
2013-06-10
92
问题
Mass production, the defining characteristic of the Second Wave economy, becomes increasingly obsolete as firms install information intensive, often robotized manufacturing systems capable of endless cheap variation, even customization. The revolutionary result is, in effect, the demassification of mass production.
The shift toward smart flex techs promotes diversity and feeds consumer choice to the point that a Wal-Mart store can offer the buyer nearly 110,000 products in various types, sizes, models and colors to choose among. But Wal-Mart is a mass merchandiser. Increasingly, the mass market itself is breaking up into differentiated niches as customer needs diverge and better information makes it possible for businesses to identify and serve micro markets.
Specialty stores, boutiques, superstores, TV home-shopping systems, computer based buying, direct mail and other systems provide a growing diversity of channels through which producers can distribute their wares to customers in an increasingly demassified marketplace. When we wrote Future Shock in the late 1960s, visionary marketers began talking about "market segmentation". Today they no longer focus on " segments" but on " particles "—family units and even single individuals. Meanwhile, advertising is targeted at smaller and smaller market segments reached through increasingly demassified media.
The dramatic breakup of mass audiences is underscored by the crisis of the once great TV networks, ABC, CBS, and NBC, at a time when Tele-Communications, Inc. of Denver, announces a fiber optic network capable of providing viewers with five hundred interactive channels of television. Such systems mean that sellers will be able to target buyers with even greater precision. The simultaneous demassification of production, distribution and communication revolutionizes the economy and shifts it from homogeneity toward extreme heterogeneity.
What would be the proper title for this passage?
选项
A、Market Segmentation
B、Demassification
C、Changing Trend
D、Future Shock
答案
B
解析
本题考查考生根据全文内容进行概括总结的能力。本文的中心是第二次经济浪潮的特点——大批量生产的产品已经过时,消费者要求产品的多样化,即非大批量生产的产品。现代技术的发展,市场的分割以及广告媒体的发展都使这种非大批量生产的产品成为可能。由此可以推知选项B为正确答案。
转载请注明原文地址:https://www.kaotiyun.com/show/tyd4777K
0
考研英语一
相关试题推荐
Whatthewisemansaidsuggeststhat______.Comparedwiththoseinsmalltowns,peopleinlargecitieshave______.
Accordingtotheauthor,manyofthepromisesmadebytheadvertiserare______.Accordingtothepassage,whichtechniqueisN
Mostofusaretaughttopayattentiontowhatissaid—thewords.Wordsdoprovideuswithsomeinformation,butmeaningsare(1
Mostofusaretaughttopayattentiontowhatissaid—thewords.Wordsdoprovideuswithsomeinformation,butmeaningsare(1
WhentheVikingsinvadedGreatBritain,theydidmorethanslaughterthepopulation,ransackthecitiesandscorchtheearth.Th
WhentheVikingsinvadedGreatBritain,theydidmorethanslaughterthepopulation,ransackthecitiesandscorchtheearth.Th
Themainpointofthisarticleisthat______.Theword"rapport"(Sentence1,Paragraph1)probablymeans______.
ConcerningthewaystheAIDSviruscanbepassed,whichofthefollowingstatementsiswrong?Thefifthparagraphismainlyabo
WhichofthefollowingdoesnotapplytothemanagementofhumanresourcesinAmericancompanies?Accordingtothepassage,the
MachinesandforeigncompetitionwillreplacemillionsofAmericanjobs.Butworkwillbeplentifulforpeopletrainedintheoc
随机试题
一个国家或地区在地球上所处的空间区位是指()
胸部摄影X线自左后经右前到达胶片的体位是
男性,30岁。因溃疡病大出血,输入库存血1500ml,发现呼吸深快,有烂苹果味,皮肤青紫,BP90/75mmHg,实验室检查血清钾7.0mmol/L,钠135mmol/L,动脉血pH7.2,血浆HCO3-17mmol/L。该患者典型的心电图早期改变
当建筑物层高超过(),在计算容积率时该层建筑面积加倍计算。
某工程项目施工合同中规定:除空间钢桁架屋盖可分包给专业工程公司外,其他部分不得分包(除非业主同意)。本项目合同工期为22个月。在工程开工前,施工单位在合同约定的日期内向工程师提交了施工总进度计划(如图5.1所示)并被确认。施工单位按该进度计划组织
进口钢材应符合()和设计的要求。
某汽车生产商欲了解广告费用(χ)对销售量(y)的影响,收集了过去12年的有关数据。通过计算得到下面的方差分析表(α=0.05),如表5—3所示。请根据上述资料进行计算和判断,从下列各题的备选答案中选出正确答案。计算的判定系数为()。
下列有关体育常识的说法,正确的是()。
Almostdaily,thegulfbetweeneducationandemploymentwidens.Careersofficerscomplain(31)asystemthatpresentsthemwith
NEWYORK—Everysooften,lateatnight,DavidWoodlandstealsawaytothedenofhishomeinAberdeen,Washington,sothatheca
最新回复
(
0
)