2. 公务员
  3. One factor that can influence consumers is their mood state. Mood may be defined【K1】______a temporary and mild positive or negat

One factor that can influence consumers is their mood state. Mood may be defined【K1】______a temporary and mild positive or negat

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问题     One factor that can influence consumers is their mood state. Mood may be defined【K1】______a temporary and mild positive or negative feeling that is generalized and not tied【K2】______any particular circumstance. Moods should be【K3】______from emotions which are usually more intense,【K4】______to specific circumstances, and often conscious.【K5】______one sense, the effect of a consumer’ s mood can be thought of in【K6】______the same way as our reactions to the【K7】______of our friends—when our friends are happy and "up", that tends to influence us positively,【K8】______when they are "down", that can have a【K9】______impact on us. Similarly, consumers operating under a【K10】______mood state tend to react to stimuli(刺激因素)in a direction【K11】______with that mood state. Thus, for example, we should expect to see【K12】______in a positive mood state evaluate products in more of a【K13】______manner than they would when not in such a state.【K14】______, mood states appear capable of【K15】______a consumer’s memory. Moods appear to be【K16】______influenced by marketing techniques. For example, the rhythm, pitch, and【K17】______of music has been shown to influence behavior such as the【K18】______of time spent in supermarkets or【K19】______to purchase products. In addition, advertising can influence consumers’ moods which, in【K20】______, are capable of influencing consumers’ reactions to products.
【K3】
选项 A、derived
B、descended
C、divided
D、distinguished
答案D
解析 考查动介搭配。解题的依据之一是与from构成搭配，依据之二是后文的提示，后文中出现了more，说明这个emotion与前面提到的mood是不同的。derive“源自，来源”，descend“下降”，divide“分，割，除”，distinguish“区分，辨别”。故选D。
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