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  3. Answer ONE of the Questions 2, 3 or 4 below. 1. Question 2 •Many Chinese people are thinking of establishing their own small bus

Answer ONE of the Questions 2, 3 or 4 below. 1. Question 2 •Many Chinese people are thinking of establishing their own small bus

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问题 Answer ONE of the Questions 2, 3 or 4 below.
1. Question 2
•Many Chinese people are thinking of establishing their own small businesses and creating jobs for themselves. You are working at a Job Market Consulting Company. You are asked to write a report explaining why franchising should be the best choice for their business.
•Write the report, giving the reasons why you think franchising should be a good choice for their small businesses. You should include the following points in the report:
   •explain what franchising, a franchiser and a franchisee are;
   •explain the meaning of royalties;
   •explain the reasons why franchising is becoming popular;
   •the reasons for choosing franchising;
   •fewer risks in business if one chooses franchise wisely.
•Write 200-250 words on a separate sheet.
2. Question 3
•You are the Sales Manager of your company. You have been asked by your Managing Director to write a report about the computer sales situation of the previous quarter.
•Write your report, including the following information:
   •the sales in different markets;
   •the comparison between the sales of the laptop computer and the desktop computer;
   •the conclusions about the sales;
   •the suggestions for future sales strategy.
   •Write 200-250 words on the separate answer paper provided.
3. Question 4
•You have received a letter from Johnson Company, inquiring about your latest model of digital TV sets. You have decided to answer the letter immediately.
•Writer your letter to tell the customer that you have sufficient goods to supply. You should include the following information in the letter.
   •you have sufficient stock to meet the customer’s needs;
   •you have a wide range of goods to meet the customer’s specifications;
　  •you agree to use confirmed irrevocable letter of credit;
   •you promise to send some samples by express.
•Write 200-250 words on the separate paper provided.
选项
答案 More and more people are thinking of establish a small business by themselves, but few of them have clear idea about a suitable business form. Here I would like to advise you to choose a franchise. Franchising is a means of marketing and distributing goods. The franchiser, normally a large business, supplies the franchisee, usually an individual, with products or services for sale to the public. The franchisee pays for the right to sell the product or service in a certain area, and also makes annual payments, known as royalties to the franchising company. Franchising has always been a most popular type of business in the world, and now about one-third of all retail sales in the city are through franchised outlets. The system is spreading quickly throughout the world and growing fast because it has advantages for both sides. The franchiser is able to expand his business and earn royalties. The franchisee gains training and experience and advice about running the business. Also the franchising company would provide the franchisee with trade name, materials and equipment and specialized knowledge and the franchisee can buy materials in bulk. If you follow my advice, the greatest advantage for you perhaps is that you can start a business of your own without taking great risks. If you are lucky enough to make a right decision, you will be able to make a small fortune in one year or two.
解析
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