首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Once upon a time, innovation at Procter & Gamble flowed one way: from the United States outward. While the large Cincinnati-base
Once upon a time, innovation at Procter & Gamble flowed one way: from the United States outward. While the large Cincinnati-base
admin
2011-05-29
63
问题
Once upon a time, innovation at Procter & Gamble flowed one way: from the United States outward. While the large Cincinnati-based corporation was no stranger to foreign markets, it usually Sold them products that were already familiar to most Americans. Many Japanese families, for instance, swaddle their babies in Pampers diapers, and lots of Venezuelans brush their teeth with Crest. And of course (company executives assumed) Americans at home wanted these same familiar, red-white and blue brands. We might buy foreign-made cars, or chocolates, or cameras but household cleaners and detergents?
Recently, however, P&G broke with this long-standing tradition. Ariel, a P&G laundry detergent, was born overseas, and is a familiar sight on store shelves in Europe and Latin America. Now bilingual packages of Ariel Ultra. a super-concentrated cleaner. are appearing on supermarket shelves in Los Angeles.
Ariel’s appearance in the United States reflects demographic changes making Hispanics the nation’s fastest-growing ethnic group. Ariel is a hit with this population. In fact, many Mexican immigrants living in Southern California have been "importing" Ariel from Tijuana, Mexico. "Hispanics knew this product and wanted it," says P&G spokeswoman Marie Salvado. "We realized that we couldn’t convince them to buy (our) other laundry detergents." P&G hopes that non-Hispanic consumers will give Ariel a try too. Ariel’s already strong presence in Europe may provide a springboard for the company to expand into other markets as well. Recently P&G bought Rakona. Czechoslovakia’s top detergent maker. Ariel, currently a top seller in Germany, is likely to be one of the first new brands to appear in Czech supermarkets. And Ariel is not the only foreign idea that the company hopes to transplant back to its home territory. Cinch, an all-purpose spray cleaner similar to popular European products, is currently being test-marketed in California and Arizona. Traditionally Americans have used separate cleaners for different types of surfaces, but market research shows that American preferences are becoming more like those in other countries.
Insiders note that this new reverse flow of innovation reflects more sweeping changes at Procter & Gamble. The firm has hired many new Japanese, German. and Mexican managers who view P&G’s business not as a one-way flow of American ideas, but a two-way exchange with other markets. Says Bonita Austin of the investment firm Wertheim-Schroeder, "When you met with P&G’s top managers years ago, you wouldn’t have seen a single foreign face." Today, "they could even be in the majority."
As Procter & Gamble has found, the United States is no longer an isolated market. Americans are more open than ever before to buying foreign-made products and to selling U. S. -made products overseas.
The author may most probably agree that ______.
选项
A、it is a trend that businesses today go global
B、businesses today are very reluctant to go global
C、American businesses can make more money if they only sell home-made products
D、the market of the United States should not be that open
答案
A
解析
作者在文章中讲述的是Procter&Gamble公司新的销售理念,主要谈到的是该公司比以前更加注意美国市场与其他国家市场之间的双向交流。因此,在四个选项中,只有A项是最符合作者在文章中所蕴含的意思的,即当代企业越来越重视向全球化发展。
转载请注明原文地址:https://www.kaotiyun.com/show/pG6O777K
0
考博英语
相关试题推荐
Readthearticlebelowaboutthequalitiesofagoodboss.Foreachquestion(23-28)ontheoppositepage,choosethecorrectansw
Lookatthelistbelow.Itshowsthecontentsofabusinessmagazine.Forquestions6-10,decidewhichsection(A-H)wouldbemost
Lookatthechartbelow.Itshowsamanufacturingcompany’sexpenditureonrecruitmentandtraining,anditsproductionlevelso
Lookatthechartbelow.Itshowsthreefunds’performancesontheLondonStockMarketduring10years.Whichchartdoeseac
Thewonderswhichmedicalworkershavealreadybroughtaboutinthediagnosisandtreatmentofdiseasesuggestthatatimemayc
Hydrocarbons,______byengineexhausts,reactwithnitrogenoxidesinthepresenceofsunlighttoformcomplextoxicgases.
Ⅱ.Direction:ReadthefollowingpassagecarefullyandthenexplaininyourownEnglishtheexactmeaningofthenumberedandun
Hurricanesareviolentstormsthatcausemillionsofdollarsinpropertydamageandtakemanylives.Theycanbeextremelydange
Hurricanesareviolentstormsthatcausemillionsofdollarsinpropertydamageandtakemanylives.Theycanbeextremelydange
随机试题
治疗水痘风热轻证的首选方剂是
给一位左上肢骨折病人床上擦浴,下述何项正确
基金的市场营销是基金销售机构从市场和投资者需求出发所进行的基金产品设计、销售、售后服务等一系列活动的总称。()
下列不属于商业银行操作风险关键风险指标的是()。
胡锦涛总书记在纪念党的十一届三中全会召开30周年大会上的讲话中指出.必须把坚持社会主义基本制度同发展市场经济结合起来.发挥社会主义制度的优越性和市场配置资源的有效性,使全社会充满改革发展的创造活力,建立和完善社会主义市场经济体制,是我们党对马克思主义和社会
案例:某幼儿,女,五岁半,自幼学习钢琴。每当弹琴的效果让自己不满意时,便哭闹、打自己,甚至在地上打滚,这种表现反复出现。试分析幼儿属于哪一方面的心理问题,应采用哪些心理疗法和教育措施加以干预?
[*]
阅读以下说明,回答问题1至问题3,将解答填入对应栏内。【说明】在多媒体制作领域,音频素材是不可或缺的部分。可以利用外部声源设备通过声卡把声音输入计算机;通过软件对声音进行编辑、合成、音效处理等操作;通过音箱实现声音的输出。
A、告诉对方不要客气B、教训对方不知好歹C、给对方介绍新朋友D、正跟对方发脾气呢A
Buildingthenewhouse______thefamilyasmanyastwentythousanddollars.
最新回复
(
0
)