首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Once upon a time, innovation at Procter & Gamble flowed one way: from the United States outward. While the large Cincinnati-base
Once upon a time, innovation at Procter & Gamble flowed one way: from the United States outward. While the large Cincinnati-base
admin
2011-05-29
64
问题
Once upon a time, innovation at Procter & Gamble flowed one way: from the United States outward. While the large Cincinnati-based corporation was no stranger to foreign markets, it usually Sold them products that were already familiar to most Americans. Many Japanese families, for instance, swaddle their babies in Pampers diapers, and lots of Venezuelans brush their teeth with Crest. And of course (company executives assumed) Americans at home wanted these same familiar, red-white and blue brands. We might buy foreign-made cars, or chocolates, or cameras but household cleaners and detergents?
Recently, however, P&G broke with this long-standing tradition. Ariel, a P&G laundry detergent, was born overseas, and is a familiar sight on store shelves in Europe and Latin America. Now bilingual packages of Ariel Ultra. a super-concentrated cleaner. are appearing on supermarket shelves in Los Angeles.
Ariel’s appearance in the United States reflects demographic changes making Hispanics the nation’s fastest-growing ethnic group. Ariel is a hit with this population. In fact, many Mexican immigrants living in Southern California have been "importing" Ariel from Tijuana, Mexico. "Hispanics knew this product and wanted it," says P&G spokeswoman Marie Salvado. "We realized that we couldn’t convince them to buy (our) other laundry detergents." P&G hopes that non-Hispanic consumers will give Ariel a try too. Ariel’s already strong presence in Europe may provide a springboard for the company to expand into other markets as well. Recently P&G bought Rakona. Czechoslovakia’s top detergent maker. Ariel, currently a top seller in Germany, is likely to be one of the first new brands to appear in Czech supermarkets. And Ariel is not the only foreign idea that the company hopes to transplant back to its home territory. Cinch, an all-purpose spray cleaner similar to popular European products, is currently being test-marketed in California and Arizona. Traditionally Americans have used separate cleaners for different types of surfaces, but market research shows that American preferences are becoming more like those in other countries.
Insiders note that this new reverse flow of innovation reflects more sweeping changes at Procter & Gamble. The firm has hired many new Japanese, German. and Mexican managers who view P&G’s business not as a one-way flow of American ideas, but a two-way exchange with other markets. Says Bonita Austin of the investment firm Wertheim-Schroeder, "When you met with P&G’s top managers years ago, you wouldn’t have seen a single foreign face." Today, "they could even be in the majority."
As Procter & Gamble has found, the United States is no longer an isolated market. Americans are more open than ever before to buying foreign-made products and to selling U. S. -made products overseas.
The author may most probably agree that ______.
选项
A、it is a trend that businesses today go global
B、businesses today are very reluctant to go global
C、American businesses can make more money if they only sell home-made products
D、the market of the United States should not be that open
答案
A
解析
作者在文章中讲述的是Procter&Gamble公司新的销售理念,主要谈到的是该公司比以前更加注意美国市场与其他国家市场之间的双向交流。因此,在四个选项中,只有A项是最符合作者在文章中所蕴含的意思的,即当代企业越来越重视向全球化发展。
转载请注明原文地址:https://www.kaotiyun.com/show/pG6O777K
0
考博英语
相关试题推荐
Lookattheadvertisementbelow.Itshowsalistofworkshopsofferedbyatrainingcompany.Forquestions6-10,decidewhichwo
Readthearticlebelowaboutthequalitiesofagoodboss.Foreachquestion(23-28)ontheoppositepage,choosethecorrectansw
Readthearticlebelowfromacompany’sstaffmagazine,aboutarecenttrainingcourse.Foreachquestion(23-28)ontheopposite
•ReadthefollowingpassagebelowaboutaChairman’sStatement.•Foreachquestion(23-28),choosethecorrectanswer.•Mark
ThemilitaryaspectoftheUnitedStatesCivilWarhasalwaysattractedthemostattentionfromscholars.Theroarofgunfire,t
NothingislesssensiblethantheadviceoftheDukeofCambridgewhoistobereportedtohavesaid:"Anychange,atanytime,
Afteranhour’sdiscussion,thecurriculumdesignersandcomputerprogrammersreachedaconsensus:thatthenewpackageoflangu
Wearguedthatthesicknessorcrisisofcapitalismwasnotatheartatechnicalmatter,but!alackoflegitimacywith______t
Thecarpollutes,butadvancesinfuelqualityandefficiency,andinmicropro-cessedenginetechnology,haveradicallycut_____
InmostAmericancities,therentforaone-bedroomapartmentwas$250ormorepermonthinrecentyears.Insomesmallercities
随机试题
慢性肺源性心脏病是以右心室壁肥厚,心腔扩大为主的心脏病。()
当企业进入成熟期时,提高品牌的认知度、强化顾客对品牌核心价值和品牌个性的理解是企业营销努力的重点。()
C公司近两年财务资料如下:此外,该公司2012年的市盈率为20,每股市价为30元,销售成本为1260万元,毛利率为30%,假设全部为赊销,无销售退回、折扣与折让,公司发行在外的普通股股数为100万股,无优先股,当年的所得税为72万元。要求:计算20
左侧三房心的超声所见,不包括
A.枸杞子B.五倍子C.莲子D.诃子E.金樱子具有补脾止泻,止带功效的药是()
胃液中不含有
职业保障是确保法官、检察官队伍稳定、发展的重要条件,是实现司法公正的需要。根据中央有关改革精神和《法官法》、《检察官法》规定,下列哪一说法是错误的?
就内部控制而言,审计委员会应()。
A注册会计师负责审计甲公司2010年度财务报表。在审计会计估计时,A注册会计师遇到下列事项,请代为作出正确的专业判断。在评价会计估计的不确定性时,下列会计估计中,A注册会计师通常认为具有高度不确定性的有()。
A、Deathsofsomediseasesdroppedgreatly.B、40-year-oldshavelesslikelihoodtohavehighbloodpressure.C、40-year-oldsarem
最新回复
(
0
)