2. 外语
  3. Read the following review of a book called Tuned In. For each question on the opposite page, choose the correct answer.

Read the following review of a book called Tuned In. For each question on the opposite page, choose the correct answer.

admin2021-08-09  75
问题 Read the following review of a book called Tuned In.
For each question on the opposite page, choose the correct answer.
                      Tuned In
    I was lucky enough to be given a preview copy of a great new book by Craig Stull, Phil Myers, and David Meerman Scott called Tuned In.
    I got the preview, but it is being published today. The authors tell so many great stories that illustrate their big point, which is that you need to be willing to listen to what’s going on around you to really produce a business breakthrough.
    I am a big fan of David’s, so I recognized David’s voice in places throughout the book, especially when it explains how to detect the difference between tuned-in and tuned-out marketing.
    But I also recognize the voices of Craig and Phil, because I am a certified product manager from their company, Pragmatic Marketing. So when the book differentiates between listening to your customers and listening to your overall market, I hear them. When they tell you that you need to get out and talk to people to identify the ideas that are the same as yours, I remember hearing in class: ’ Nothing good ever happens in the office. ’
    So, nothing this book said really surprised me. And that’s the real genius of the book. So often, a really great book says something that seems completely obvious — right after you hear it. This book is one of those. Well of course you need to talk to your whole market and not just your existing customers. In my last book, I tried to help people take these approaches in Internet marketing. This book has a bigger agenda, where the authors help you see how to succeed in all the parts of an offering, from product development to marketing.
    Zipcar is just one of dozens of stories that bring the Tuned In principles to life. If you’ve ever wondered why your company is made stupid in its strategy, and why it kills every successful product idea before it ever sees the light of day, read this book. It will challenge you to transform your company or leave it.  
The reviewer recommends the book for people who
选项 A、are interested in the stories of successful businesses.
B、want to find a better job with other companies.
C、couldn’t make proper strategy for their own company.
答案C
解析 从最后一段第二句“If you’ve ever wondered why your company is made stupid in its strategy”，可知C项正确。A、B项未提及。最后一句的意思是“它会令你改变你的公司或是离开它。”因此C项正确。
转载请注明原文地址:https://www.kaotiyun.com/show/lmIO777K
本试题收录于： BEC初级阅读题库BEC商务英语分类
0

BEC初级阅读

BEC商务英语

相关试题推荐
随机试题
最新回复(0)