2. 外语
  3. A A company does not function in a vacuum, but rather as part of a society. That society consists of the people who work for it

A A company does not function in a vacuum, but rather as part of a society. That society consists of the people who work for it

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问题     A  A company does not function in a vacuum, but rather as part of a society. That society consists of the people who work for it, the people and companies that do business with it, the public at large, and the government that regulates and taxes it, these groups are known as a company’s "publics". In order for a company to deal with these publics effectively, a relationship of trust must exist. Employees will not cooperate with or put forth their best efforts for a company that they do not trust or that they feel is taking advantage of them. The public will not buy products or services from a company that, in their view, is not responsible or trustworthy.
    B  The government, as the protector of the society it governs、is especially cautious in dealing with a company that it regards as not operating in the public interest. Given these circumstances, every business, whether it is a giant corporation or a small factory, a five-star hotel or a roadside tavern, needs to give some thought to the relationship it has with all the various publics it interacts with, and the techniques that a company uses to imp rove these relationships are known as "public relations", also called PR.
    C  A classic example of public relations at work is McDonald’s. It has always been important to McDonald’s to be known as a company that values cleanliness, Indeed, the founder Ray Kroc emphasised cleanliness along with quality, service, and value as being the four most important things in any McDonald’s operation. For that reason, Kroc instructed the first McDonald’s franchisees to pick up all litter within a two-block radius of their stores, whether it was McDonald’s litter or not.
    D  McDonald’s has always been socially responsible and extremely concerned about its image. These two facts are part and parcel of its public relationships. To McDonald’s, public relations activities go much deeper than simply sending out press releases and having corporate officers serve on various charitable boards. The company understands that real public relations means taking significant action first, then announcing them to the public. Without the first step, the second would be meaningless.
McDonald’s developed a good image of valuing cleanliness even by keeping clean in the neighbourhood.
选项
答案C
解析 题目意为：麦当劳以清洁为理念，塑造公司形象，甚至要求保持店面周边的洁净。c段指出：对麦当劳来说成为众所周知的珍视清洁的公司至关重要。事实上，其创立者Ray Kroc强调清洁与质量、服务以及价值是任何一家麦当劳店应做的四件最重要的事。文中还指出“Kroc instructed the first McDonald’s franchisees to pick up all litter within a two-block radius of their stores…”即：Kroc教育麦当劳的第一批特许经营者，要将店铺方圆两个街区的所有垃圾都收拾干净。其中，文中的pick up all litter within…two-block…of their stores与题干中keeping clean in the neighbourhood表达的含义相近。
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