2. 考研
  3. On Celebrity Endorsement 明星代言 Write an essay of 160-200 words based on the drawing. In your essay, you should 1)describe the dra

On Celebrity Endorsement 明星代言 Write an essay of 160-200 words based on the drawing. In your essay, you should 1)describe the dra

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问题 On Celebrity Endorsement
明星代言
Write an essay of 160-200 words based on the drawing. In your essay, you should
1)describe the drawing briefly,
2)interpret its intended meaning, and
3)give your comments.
选项
答案 In the picture, a celebrity is posing for a product en dorsement. She closes one eye while leaves the other open. The wide-open eye stands for her personal gains, while the closed one is a symbol of social responsibility. The intention of the picture is to call for moral integrity from celebrities when they are endorsing commercial products. In my eyes, celebrity endorsement should be a quality guarantee rather than a mask for inferior products. For instance, a celebrity who endorses a pharmaceutical product will send a message to the targeted buyers that the product is effective. If the product fails to deliver the de sired effect, or even worsens the buyers’ health condition, the celebrity is actually an accomplice of the sale fraud. Thus, it is quite advisable that celebrities themselves try the product first before they endorse it. To conclude, celebrities need to put consumers’ well-being before their personal benefits. Their actual experi ence of the products will make the endorsement more convincing and at the same time make themselves become more socially responsible.
解析     这幅图片刻画了明星代言产品时睁一只眼、闭一只眼的情景，睁开的眼睛看到的是个人利益，闭上的眼睛忽视的是社会责任。根据这一思路，并按照题目要求，全文可以安排如下：
    第一段描绘图片，并指出图片的意图：呼吁明星在代言产品时应诚信。
    第二段提出个人看法：明星的代言应该是质量的担保，而不是为伪劣产品打幌子。如果没有亲自使用过产品就不应轻易代言，否则会贻害消费者。
    第三段总结全文：明星代言应把社会责任放在第一位。
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