首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Public Relations Public relations is a broad set of planned communications about the company, including publicity releases,
Public Relations Public relations is a broad set of planned communications about the company, including publicity releases,
admin
2012-07-29
94
问题
Public Relations
Public relations is a broad set of planned communications about the company, including publicity releases, designed to promote goodwill and a favorable image.
46 Since public relations involves communications with stockholders, financial ana-lysts, government officials, and other noncustomer groups, it is usually placed outside the marketing department, perhaps as a staff department or outside consulting firm reporting to tip management. This organizational placement can be a limitation because the public relations department or consultant will likely not be in tune with marketing efforts. 47 Although the basic purpose of public relations is to provide positive influence on the public image, this influence generally may be less than that provided by the other components of the public image mix.
48 Publicity on the other hand should not be divorced from the marketing department, as it can provide a useful adjunct to the regular advertising. 49
The point we wish to emphasize is that a firm is deluding itself if it thinks its public relations function, whether within the company or an outside firm, can take care of public image problems and opportunities. 50 Many of these have to do with the way the firm does business, such as its product quality, the servicing and handling of complaints, and the tenor of the advertising. Public relations and directed publicity may help highlight favorable newsworthy e-vents, and may even succeed in toning down the worst of unfavorable publicity, but the other components of the public image mix create more lasting impressions.
A Publicity may be in the form of news releases that have favorable overtones for the company initiated by the public relations department.
B Furthermore, not all publicity is initiated by the firm; some can result form an unfavorable press as a reaction to certain actions or lack of actions that are controversial or even downright ill-advised.
C Publicity then is part of public relations when it is initiated by the firm, usually in the form of press releases or press conferences.
D Many factors impact on the public image.
E It surely causes heavy losses to the company.
F Poor communication and no coordination may be the consequences.
选项
答案
B
解析
B说:“另外,并非所有的宣传都由公司发起,有些宣传来自媒体的反应,即由于公司颇有争议甚至十分不明智地采取了或未采取某些行动而引起的媒体的负面反应。”这句话和前两句话都是谈公司的对外宣传,可以自然的构成一个段落,furthermore起了衔接作用,也属于连接衔接。
转载请注明原文地址:https://www.kaotiyun.com/show/i1md777K
本试题收录于:
职称英语卫生类B级题库职称英语分类
0
职称英语卫生类B级
职称英语
相关试题推荐
Usingtheinformationinthetext,completeeachsentence14-18withanexpressionfromthelistbelow.Foreachsentence(14
Youwillheartwoconversations.Writedownonewordornumberinthenumberedspacesontheformsbelow.CONVERSATION1(Que
Youwillhearfivepeoplegivingreasonswhychildrenlearntheirmothertonguesowell.Beforeyoulisten,readthelistof
Lookatthetenstatementsforthispart.Youwillhearamantalkingabout"TheWrightBrothers".Decidewhetheryout
Youwillhearonepassageaboutscienceanddailylife.Beforeyoulisten,readthelistofstatements,fiveofwhicharesummar
Listentothefollowingdescriptionoffivepeopleanddecidewhatkindofpersoneachis.Forquestions9~13,choosethewo
Youwillhearamanmakingatelephonecall.Listenandcompletequestions16-20.Youwillheartheconversationtwice.
ListentoSarahandMatthewtalkingaboutthepeopletheymetataparty.Whatdotheysayabouteachperson?Forquestions6-10
Wehavetothinkverycarefullybeforewetakeanyaction,becauseit’saveryserioussituationwehaveencountered.
Onlythreestrategiesareavailableforcontrollingcancer,prevention,screeningandtreatment.Lungcancercausesmoredeaths
随机试题
增强超声造影效果应用哪项技术()
COPD急性加重期的治疗措施,下列哪项不是关键性的()
下列关于再障的叙述,不正确的是
某多层住宅建筑外墙保温及装饰工程施工现场进行检查,发现该建筑外保温材料按设计采用了燃烧性能为B3级的保温材料。下列外保温系统施工做法中,错误的是()。
积极开拓国际市场,促进对外贸易多元化,发展外向型经济。扩大出口贸易,改善出口商品结构,提高出口商品的质量和档次,同时适当增加进口,更多地利用国外资源和引进技术。深化外贸体制改革,尽快建立适应社会主义市场经济体制的、符合国际贸易规范的新型外贸体制。赋予更多有
交通运输也会给经济和社会发展带来负面影响,这些都是交通运输负外部性的具体表现,一般包括()。
德育过程是对学生知、情、意、行的培养和提高的过程,其实施顺序是()。
占代玉器与中华文明的起源和发展息息相关,它不仅是礼会地位的象征,还与中围传统的道德标准有着密不可分的关系。以孔子为创始人的儒家学派,继承并发扬了西周以来“比德于玉”的思想,赋予玉许多美德,将玉道德化,影响了一代又一代中国人。现今凡在字典上能找到的带“玉”字
2014年10月8日,习近平在党的群众路线教育实践活动总结大会上的讲话指出:批评和自我批评是解决党内矛盾的有力武器,也是保持党的肌体健康的有力武器。“观于明镜,则瑕疵不滞于躯;听于直言,则过行不累乎身。”党内政治生活质量在相当程度上取决于这个武器用得怎么样
Twomajorreasonshavecausedthis______:lackofinteractionandcommunicationwiththebusinessworld,andmissingskillsamon
最新回复
(
0
)