首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
Over the past decade, many companies had perfected the art of creating automatic behaviors-habits-among consumers. These habits
Over the past decade, many companies had perfected the art of creating automatic behaviors-habits-among consumers. These habits
admin
2011-01-07
139
问题
Over the past decade, many companies had perfected the art of creating automatic behaviors-habits-among consumers. These habits have helped companies earn billions of dollars when customers eat snacks or wipe counters almost without thinking, often in response to a carefully designed set of daily cues.
"There are fundamental public health problems, like dirty hands instead of a soap habit, that remain killers only because we can’t figure out how to change people’s habit," said Dr. Curtis, the director the Hygiene Center at the London School of Hygiene & Tropical Medicine. " We wanted to learn from private industry how to create new behaviors that happen automatically. "
The companies that Dr. Curtis turned to-Procter & Gamble, Colgate-Palmolive and Unilever-had invested hundreds of millions of dollars finding the subtle cues in consumers’ lives that corporations could use to introduce new routines.
If you look hard enough, you’ll find that many of the products we use every day-chewing gums, skin moisturizers, disinfecting wipes, air fresheners, water purifiers, health snacks, teeth whiteners, fabric softeners, vitamins are results of manufactured habits. A century ago, few people regularly brushed their teeth multiple times a day. Today, because of shrewd advertising and public health campaigns, many Americans habitually give their pearly whites a cavity- preventing scrub twice a day, often with Colgate, Crest or one of the other brands.
A few decades ago, many people didn’t drink water outside of a meal. Then beverage companies started bottling the production of far-off springs, and now office workers unthinkingly sip bottled water all day long. Chewing gum, once bought primarily by adolescent boys, is now featured in commercials as a breath freshener and teeth cleanser for use after a meal. Skin moisturizers are advertised as part of morning beauty rituals, slipped in between hair brushing and putting on makeup.
"Our products succeed when they become part of daily or weekly patterns", said Carol Berning, a consumer psychologist who recently retired from Procter & Gamble, the company that sold $76 billion of Tide, Crest and other products last year. "Creating positive habit is a huge part of improving our consumers’ lives, and it’s essential to making new products commercially viable. "
Through experiments and observation, social scientists like Dr. Berning have learned that there is power in tying certain behaviors to habitual cues through ruthless advertising. As this new science of habit has emerged, controversies have erupted when the tactics have been used to sell questionable beauty creams or unhealthy foods.
From the text we know that some of consumers’ habits are developed due to______.
选项
A、perfected art of products
B、automatic behavior creation
C、commercial promotions
D、scientific experiments
答案
C
解析
细节题。(Lines 1-2,Para.7)“…there is power in tying certain behaviors to habitual cues through ruthless advertising.”可以得出商业广告促成了消费者某些习惯的形成。故选C。
转载请注明原文地址:https://www.kaotiyun.com/show/T3e4777K
0
考研英语二
相关试题推荐
Excitement,fatigue,andanxietycanallbedetectedfromsomeone’sblinks,accordingtopsychologistJohnStern(21)Washington
Excitement,fatigue,andanxietycanallbedetectedfromsomeone’sblinks,accordingtopsychologistJohnStern(21)Washington
Wearelivinginoneofthoseperiodsinhumanhistorywhicharemarkedbyrevolutionarychangesinallofman’sideasandvalue
Conveniencefoodhelpscompaniesbycreatinggrowth;butwhatisitseffectonpeople?Forpeoplewhothinkcookingwasthefoun
Thecellphone,adevicewehavelivedwithformorethanadecade,offersagoodexampleofapopulartechnology’sunforeseensi
"Universalhistory,thehistoryofwhatmanhasaccomplishedinthisworld,isatbottomtheHistoryoftheGreatMenwhohavew
"Universalhistory,thehistoryofwhatmanhasaccomplishedinthisworld,isatbottomtheHistoryoftheGreatMenwhohavew
Forthefirsttime,stemcellspurifiedfromfathavebeenusedtohealaninjuryinalivinganimal.MichaelLongakerofStanfo
随机试题
下列各项中,属于领导方法的特征的是()
心传导系包括()
属妊娠禁用的药多系
女,50岁。3个月来发作性头晕,头痛伴面色苍白,心悸,冷汗,共发作3次,每次持续20分钟到2小时,发作时测血压180~210/100~130mmHg,平时血压正常。查体:BP120/90mmHg,体型偏瘦,皮肤微潮,心率90次/分,心律齐,四肢末端稍凉。
价差交易是指从不同的两个期货合约彼此间相对的价格差异获取利润的交易行为,价差交易一般可分为()。Ⅰ跨期价差交易Ⅱ跨市价差交易Ⅲ跨商品价差交易Ⅳ跨地域价差交易
基金清算程序是()。
下列国家中,采用独立于中央银行的综合监管体制的国家有( )。
社会主义市场经济体制下的价格形成机制应是()。
下列各句中加点的成语,使用恰当的一句是:
I______gotherethismorning,soIstayedathome.
最新回复
(
0
)