首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、Word-of-mouth advertising turns out to be insincere. B、Traditional advertisements are unconvincing. C、Everyone loves tradition
A、Word-of-mouth advertising turns out to be insincere. B、Traditional advertisements are unconvincing. C、Everyone loves tradition
admin
2013-09-26
66
问题
Tonight, I’ll be specifically talking about word-of-mouth advertising. As we all know, billions of dollars are spent on advertising every year.
Well,(33)do you prefer to buy products recommended by an advertiser or your friends? Personally, I prefer the latter, because I trust my friends. So, word-of-mouth advertising happens when a person tells another person about a good experience with a product or service. That second person then tells another friend, family member, or colleague. By contraries, traditional advertisers talk about how good their products are. Usually, they say things like, "Studies show that our products are the best," or "Everyone loves our products," but it can sound insincere or unconvincing. And some statistics also prove that word-of-mouth advertising is more reliable and effective.
According to a new study from NOP World, 93% of people believe word of mouth is the most reliable way to find out information about products and services. 70% of people are affected by it. 37% will buy it or try it, 24% will consider it and merely 9% will avoid it.
So, it’s obvious that word-of-mouth advertising has many advantages like high credibility, low costs, great reach and high efficiency. Do you agree with me? And the main reasons for the wide popularity of word-of-mouth advertising are also apparent.(35)Socializing and networking have now made people closer and closer. So relatives and friends are simply accessible over the net.
33. What does the author say about purchasing products?
34. What can we learn from the new study of NOP World?
35. What is the main reason for the wide popularity of word-of-mouth advertising?
选项
A、Word-of-mouth advertising turns out to be insincere.
B、Traditional advertisements are unconvincing.
C、Everyone loves traditional advertisers’ products.
D、Most people believe in word-of-mouth advertising.
答案
D
解析
文章中提到,NOP World的最新研究表明,有93%的人认为口头广告是获取产品信息和服务的最可靠的途径,70%的人会受到口头广告的影响。由此可知,大多数人是相信口头广告的,故答案为D)。
转载请注明原文地址:https://www.kaotiyun.com/show/So27777K
0
大学英语六级
相关试题推荐
A、Thenativetraditionsweresubjectedbytheimmigrants’authority.B、Thenativetraditionsweretooancienttobeusefultoth
Mostpeoplewouldbe【C1】______bythehighqualityofmedicine【C2】______tomostAmericans.Thereisalotofspecialization,a
A、Mikewillhostthepartytonight.B、ShemetMikejustnow.C、ShewillgotothepartywithMiketomorrownight.D、Mikecouldn
A、Drivingacaronahighway.B、Thespeedlimit.C、Thespeedoflight.D、Thewayoureyesseelight.C
Angerandotherstrongemotionscantriggerpotentiallydeadlyheartrhythmsincertainvulnerablepeople.Previousstudies
Sincethedawnofhumaningenuity,peoplehavedevisedevermorecunningtoolstocopewithworkthatisdangerous,boring,burd
A、Requiredtextbooks.B、Usedbooks.C、Booksona"suggestedreadings"list.D、Children’sbooks.A细节题。浏览选项可知,问题与书有关。对话开头男士就说道,真不敢
A、Jointcustody.B、Visitationrights.C、Allproperties.D、Estatepayments.B细节题。浏览选项可知此题考查细节。男士问女士Areyougoingtogivehimjoin
Sincethedawnofhumaningenuity(独创性),peoplehavedevisedevermorecunningtoolstocopewithworkthatisdangerous,boring,
随机试题
居民委员会每届任期__________年,届满其成员可以连选连任。
钢绞线用于预应力混凝土,其极限强度主要有()MPa。
民用建筑营业厅的设置不正确的是()。
对经济业务事项按其性质加以归类、确定会计分录,并据以登记会计账簿的凭证是( )。
多式联运提单主要是由承担海运区段运输任务的承运人签发,如果贸易双方同意,并在信用证中明确规定,也可由其他运输区段的承运人签发。()
甲企业2011年年初未分配利润的贷方余额为1000万元,本年度实现的净利润为500万元,分别按10%和5%提取法定盈余公积和任意盈余公积。假定不考虑其他因素,该企业2011年末未分配利润的贷方余额应为()万元。
根据《民法通则》的规定,下列选项中,属于无效民事行为的是()(2006年)
“投资有风险,入市需谨慎。”投资股票,高风险和高收益同时存在,投资股票的风险可能有()。①上市公司的破产与倒闭②股票价格波动的不确定性③银行存贷款利率的变动④国家宏观经济政策的变动
“一.二八”事变
Completethesummarybelow.ChooseNOMORETHANTWOWORDSfromthepassageforeachanswer.Writeyouranswersinboxes33-36on
最新回复
(
0
)