首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
•You will hear a radio interview with Keiko Waldman, the Director of Fast Hamburger, a hamburger delivery chain in Germany. •For
•You will hear a radio interview with Keiko Waldman, the Director of Fast Hamburger, a hamburger delivery chain in Germany. •For
admin
2010-01-24
68
问题
•You will hear a radio interview with Keiko Waldman, the Director of Fast Hamburger, a hamburger delivery chain in Germany.
•For each question (23-30), mark one letter (A, B or C) for the correct answer.
•You will hear the recording twice.
F: Good evening and welcome to Business People. We are fortunate to have as our guest tonight Heiko Waldman, the founder and Director of East Hamburger. Heiko was brought up in America and started his working life there. Now he is one of the most successful entrepreneurs in Europe. How did he achieve this? Well, he began his rise to success in Europe when he launched his hamburger delivery chain from a small shop in Berlin, 10 years ago. By the late-nineties he had succeeded in expanding the business to over 400 outlets and in doing so, he has almost transformed the eating habits of the nation. As a result of this success, he has recently been able to buy out his main competitor and today, Fast Hamburger is well-known for producing top-quality food at reasonable prices. Heiko is now one of the wealthiest men in German. Heiko, welcome to our studio.
M: Thank you.
F: Now, did you do lots of market research before you set up your hamburger delivery service?
M: Well, not really. But I did do some basic research to get the product itself right by giving some away to teenagers in the neighbourhood. I kept experimenting with the key ingredients until they all thought the hamburgers were great.
F: But surely German isn’t traditionally a fast food market, so why did you think a hamburger home delivery service would be successful?
M: Well, I just thought that the same trends which had caused the fast-food revolution in the US were at work in German. For example, more and more women were joining the labour market, leaving them less time to shop and cook, so families were beginning to think of fast food as an attractive alternative to home cooking. The sector grew incredibly quickly in the first few years. It’s a little steadier now -- still very healthy though.
F: Great ! So you must need an increasing number of staff -- but what do you look for in your managers?
M: I try to follow the American system and make sure my pe6ple get experience at all levels of the business. I don’t want managers to come straight from university to the office without doing the basic jobs in the company first.
F: Fast Hamburger was floated on the Stock Exchange in 1998. Was that a success, too?
M: Yes, it was amazing!
F: Why do you think Fast Hamburger attracted so much investment?
M : I think initially it was largely because the basic theory of home delivery hamburgers was new, easy for the general public to understand, and fun. Once we were established, the shares started to take oil’. And I’m happy to say that we’ve been the best performer on the stock market ibr two years and profits were up again by 45% last year.
F: What background did you have, or training, to lead to this amazing success?
M: Sales basically. I started my working life as a salesman for a soap company in America. After the initial three month training period, I managed to exceed the annual target they had given me, but I was so disgusted by the tiny bonus I was offered that I resigned and joined a competitor. Ten years later, they sent me to German to run their sales and marketing operation.
F: Does any aspect of the German lifestyle help you to promote your products?
M: Well, Germans are very keen on football, as you know, and I think you have to be constantly aware of all possible opportunities. So now, when top teams are playing, I hire extra staff to deliver hamburgers for the fans to eat while they watch .the match on television.
F: That sounds like a real winner! And what’s next?
M: Well, one option I was looking at was franchising the operation but I decided I didn’t want to lose control, so what I’m seriously considering now is producing frozen hamburgers and other food to sell to supermarket and restaurant chains.
F: Well, I wish you every success with that and many thanks.
选项
A、taking over a well-known competitor.
B、establishing an innovative retail business.
C、gaining a reputation for high quality.
答案
B
解析
转载请注明原文地址:https://www.kaotiyun.com/show/PxzO777K
本试题收录于:
BEC中级听力题库BEC商务英语分类
0
BEC中级听力
BEC商务英语
相关试题推荐
Youwillhearfivepeopletalkingabouttheirjobs.Foreachextracttherearetwotasks.ForTaskOne,chooseproblemsfromthe
YouwillhearaspeechattheSustainableBusinessinEastAsiaConference.Asyoulisten,forquestions1—12,completethenote
Youwillhearabusinesspresentationabouthowtosolvebusinessproblems.Asyoulisten,forquestions1—12,completethenote
•Youwillhearadiscussionbetweentwomanagers,JaneandOliver,aboutrecentchangeswithinthecompanywheretheywork.•F
•Youwillhearacollegelecturertalkingtoaclassofbusinessstudentsaboutasupermarketchain.•Asyoulisten,forquest
AnswerONEofthequestions2,3,or4below.1.•Youhavejustcompletedasix-weekperiodworkingatadifferentbranchofyo
AnswerONEofthequestions2,3or4below.Question2Yourcompanyrecentlysponsoredaneventandtheheadofmarketinghas
Writeananswertooneofthequestions2-4inthispart.Writeyouranswerin200-250words.Question2Thenumberofstaff
-Youfeelthatyourcompany’snewproductscanbenefitfrombetterpublicity.TheSalesDirectorhasaskedyoutowriteapropo
Thebarchartsbelowshowthebrandsatisfactionofconsumersaboutfourdifferentbrandsofmilkintheyears2009and2010.Us
随机试题
腹膜后隙介于_________与_________之间;此间隙向上经腰肋三角与________相通,向下与__________相延续。
《中共中央关于全面推进依法治国若干重大问题的决定》提出,依法惩处各类违法行为,加大关系()的重点领域执法力度。
根据《建筑安装工程费用项目组成》(建标[2003]206号)文件的规定,对构件和建筑安装物进行一般鉴定和检查所发生的费用列入( )。
依据《私募投资基金管理人登记和基金备案办法》私募基金从业人员应当定期参加基金业协会或其认可机构组织的()。
奥林匹克的格言是什么?()
“学校下半年生源锐减,教师严重超编,不愿上早晚自修和补课的同志可以去其他学校另谋高就。”这种说法违反了()。
长期以来,由于收入较低,北京出租车司机的职业吸引力一直在下降,导致从业者不断流失。一开始,北京要求开出租车必须城区户口,后来又扩展到郊区县户口。但这仍不能解决出租车驾驶员的流失问题,使得很多北京老百姓出门打不上车。未来出租车调价后,即便出租车司机收入会有所
技术进步对生产全球化和市场全球化的作用。[南开大学2014国际商务硕士]
Mostscientistsandengineersfindcareersinthreegeneralsectorsofsociety:collegesanduniversities,industries,andfeder
TrademarkWhatisatrademark?Trademarkisanyvisiblesignordeviceusedbyabusinessenterprisetoidentifyitsgoo
最新回复
(
0
)