2. 外语
  3. Federal Express is a company that specializes in rapid overnight delivery of high-priority packages. The first company of its ty

Federal Express is a company that specializes in rapid overnight delivery of high-priority packages. The first company of its ty

admin2016-10-07  66
问题     Federal Express is a company that specializes in rapid overnight delivery of high-priority packages. The first company of its type, Federal Express was founded by the youthful Fred Smith in 1971, when he was only 28 years old. Smith had actually developed the idea for the rapid delivery service in a term paper for an economics class when he was a student at Yale University. The term paper received a less-than-stellar grade because of the infeasibility of the project that Smith had outlined. The model that Smith proposed had never been tried; it was a model that was efficient to operate but at the same time very difficult to institute.
    Smith achieved efficiency in his model by designing a system that was separate from the passenger system and could, therefore, focus on how to deliver packages most efficiently. His strategy was to have his own planes so that he could create his own schedules and to ship all packages through the centralized hub city of Memphis, a set-up which resembles the spokes (轮辐) on the wheel of a bicycle. With this combination of his own planes and hub set-up, he could get packages anywhere in the United States overnight.
    What made Smith’s idea difficult to institute was the fact that the entire system had to be created before the company could begin operations. He needed a fleet of aircraft to collect packages from airports every night and deliver them to Memphis, where they were immediately sorted and flown out to their new destinations; he needed a fleet of trucks to deliver packages to and from the various airports; he needed facilities and trained staff all in place to handle the operation. Smith had a $4 million inheritance from his father, and he managed to raise an additional 91 million dollars from venture capitalists to get the company operating.
The most appropriate title for this passage is "_____".
选项 A、The Problems and Frustrations of a Business Student
B、The Importance of Business Studies
C、The Capitalization of Federal Express
D、The Implementation of a Successful Business
答案D
解析 主旨大意题。本文讲述了“联邦快递”公司的创立。其创立者在学生时代就有了这个想法，后来设法使计划可行。克服了许多困难之后，他筹集到足够的资金，创办了这家公司，只有选项D能概括全文的主要内容。选项A、B、C提到的都只是细节，不是文章的主题。
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