首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
You will hear a talk about a company, Konka. For each question 23-30, mark one letter(A, B or C)for the correct answer.
You will hear a talk about a company, Konka. For each question 23-30, mark one letter(A, B or C)for the correct answer.
admin
2013-09-16
51
问题
You will hear a talk about a company, Konka.
For each question 23-30, mark one letter(A, B or C)for the correct answer.
You will hear the recording twice.
"I actually sold my first tin of Konka in 1977. I was going to Scotland and needed new boots. The guy at Alpine Sports in London sold me a pair and tried to sell me some wax too. I told him I made my own and why it was better. He took six dozen tins."
Konka now sells a whole range of waterproofing products as well as waterproof clothing. Sales have increased at a steady 10 to 15 percent a year and today the company employs five people, who all spend around 30 percent of their time on research. "When we started, the biggest problem was getting customers to buy large enough quantities. So I offered them advertising by printing their logo on the lid in exchange for a minimum order. Two things happened. First, the shops bought more, and second, because people who were satisfied with the product know where to buy it, the shops with logos outsold the others. "
In the second year, he had a turnover of 50,000 units. He moved from his kitchen into a small workshop, making wax by night and selling it by day. He sold to outdoor shops all over the UK and he interviewed around the mountain centers in Europe, winning orders from the big names in boots, Fjell-raven, Edelweiss and Kaufmann, Van de Sport. Le Trappeur. France’s biggest manufacturer, ordered 60,000 tins. European sales outstripped those in the UK.
Konka believes strongly in research and international marketing. He is a linguist(an ex-student of the School of African and Oriental Studies)and he makes sure his foreign language publicity material is accurate to the last accent. Unlike most British companies, he invoices in local currency. "I’d rather risk losing money on individual deals than losing a customer because exchange rates have changed."
The big question now is whether outdoor shops can survive the recession. Four years of drought on top of economic decline have been bad for business. "Now, thank God. it’s raining. " Says Mr Brown.
选项
答案
解析
转载请注明原文地址:https://www.kaotiyun.com/show/KuEO777K
本试题收录于:
BEC初级听力题库BEC商务英语分类
0
BEC初级听力
BEC商务英语
相关试题推荐
Youwillhearfiveshortrecordings.Foreachrecording,decidewhichfineofbusinessisthecompanyin.Writeonelett
Lookatthenotesbelow.Youwillhearatelephoneconversationinwhichamanisplacinganorder.
Youwillhearaninterviewonsmallcompanies’trainingfortheirstaff.Foreachquestion(23-30),markoneletter(A,BorC
Youwillhearfiveshortrecordings.Foreachrecording,decidewhichadvantage/benefitofcreditcardsthespeakerisrefer
Lookatthenotesbelow.Youwillhearawomandiscussingproductionproblemswithherboss.Mee
YouaregoingtospendholidaysinHawaiiinJune.Suddenlyyoureceivedaletterfromanimportantcustomer,Mr.EltonDeland,
YouworkintheInformationTechnologydepartmentofalargecompany.Therehasbeenadelaysettingupanewcomputersystem.
•Lookatthestatementsbelowandtheinformationonrelationshipbankingontheoppositepage.•Whichsection(A,B,C,orD)d
WhydoesJanetWillisthinktheyneedtouseanoutsideagency?Janetthinksthemainadvantageofusinganagencywouldbe
Mindmappinghasitsorigins______.
随机试题
对前列腺正确的描述是
下列选项中,属于尿路结石非手术疗法的是
工程项目竣工质量验收的依据包括()。
施工成本控制的依据包括以下内容()。
存货范围的确认,应以企业对存货是否()为界限。
下列关于认股权证与看涨期权的共同点的说法中,错误的有()。
一般资料:求助者,女性,27岁,公司职员。案例介绍:求助者不合群,经常和父母、同事、客户发生矛盾,人际关系紧张。最近又因琐事与同事发生矛盾,很生气,也为此痛苦,主动来心理咨询。下面是心理咨询师与该求助者的一段对话:心理咨询师:
在面试过程中,为了缓解紧张的气氛,消除应聘者的心理压力,面试开始时,应采用()的提闻方式。
怎样上好一节音乐欣赏课?
若行列式的第j列的每个元素都加1,则行列式的值增加Aij.
最新回复
(
0
)