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  3. How did Tencent take WeChat so far ahead of its rivals?The answer lies pardy in thepeculiarities of the local market．UnIike most

How did Tencent take WeChat so far ahead of its rivals?The answer lies pardy in thepeculiarities of the local market．UnIike most

admin2019-12-28  50
问题 How did Tencent take WeChat so far ahead of its rivals?The answer lies pardy in thepeculiarities of the local market．UnIike most Westerners，many Chinese possessed multlpie mobile devices，and they quickly took to an app that offered them an easy way to integrate them a11 into a single digital identity．In America messaging apps had a potent competitor in the form of basic mobile-phone plans，which bundled in SMS messaging．But text messages were costly in China，so consumers eagerly adopted the free messaging app．And e-mail never took off on the mainland the way it has around the world，mainly because the internet came late；that left an opening for messaging apps．
    But the bigger explanation for WeChat’s rise is Tencent’s ability to innovate．Many Chinese grew up using QQ，a PC-based messaging platform offered by Tencent that still has over 800m registered users．QQ was a copy of ICQ，a pioneering Israeli messaging service．But then the Chinese imitator learned to think for itself．Spotting the coming rise of the mobile internet，Tencent challenged several internal teams to design and develop a smartphone-only messaging app．The QQ insiders came up with something along the lines of their existing product for the PC，but another team of outsiders(from a just-acquired firm)came up with Wechat．When Tencent launched the new app，it made it easy for QQ’s users to transfer their contacts over to the new app．
    Another stroke of brilliance came two years ago when the service launched a“red packet”campaign in which WeChat users were able to send digital money to friends and family to celebrate Chinese New Year rather than sending cash in a red envelope，as is customary．It was clever of the firm to turn dutiful gift-giving into an exciting game，notes Connie Chan of Andreessen Horowitz，a VC firm．It also encouraged users to bind together into groups to send money，often in randomised amounts(if you send 3，000 yuan to 30 friends，they may not get 100 yuan each；WeChat decides how much)．That in turn led to explosive growth in group chats．This year，over 400m users(both as individuals and in groups)sent 32 billion packets of digital cash during the celebration．
    请回答下列问题。
What is the outcome of the red packet campaign?
选项 A、Users are increasing to form groups．
B、It caused people to send money in random amounts．
C、The gift-giving process became an exciting game．
D、It change the way Chinese people send each other gifts．
答案C
解析 细节题。第三段中提到“It was clever of the firm to turn dutiful girl-giving into an exciting game”，即把送礼物变成一个有趣的游戏，C项符合句意。A项“用户越来越多，以组成各个团体”，而文章只是说鼓励用户建群发红包，选项表述偏差，排除A。B项中提到的人们发随机金额的红包是一种做法，而不是红包活动的结果，B项错误。D项说它改变了人们送礼物的方式，这点属于过度推断，文章并未提到，D项错误。
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