首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
公务员
How did Tencent take WeChat so far ahead of its rivals?The answer lies pardy in thepeculiarities of the local market.UnIike most
How did Tencent take WeChat so far ahead of its rivals?The answer lies pardy in thepeculiarities of the local market.UnIike most
admin
2019-12-28
67
问题
How did Tencent take WeChat so far ahead of its rivals?The answer lies pardy in thepeculiarities of the local market.UnIike most Westerners,many Chinese possessed multlpie mobile devices,and they quickly took to an app that offered them an easy way to integrate them a11 into a single digital identity.In America messaging apps had a potent competitor in the form of basic mobile-phone plans,which bundled in SMS messaging.But text messages were costly in China,so consumers eagerly adopted the free messaging app.And e-mail never took off on the mainland the way it has around the world,mainly because the internet came late;that left an opening for messaging apps.
But the bigger explanation for WeChat’s rise is Tencent’s ability to innovate.Many Chinese grew up using QQ,a PC-based messaging platform offered by Tencent that still has over 800m registered users.QQ was a copy of ICQ,a pioneering Israeli messaging service.But then the Chinese imitator learned to think for itself.Spotting the coming rise of the mobile internet,Tencent challenged several internal teams to design and develop a smartphone-only messaging app.The QQ insiders came up with something along the lines of their existing product for the PC,but another team of outsiders(from a just-acquired firm)came up with Wechat.When Tencent launched the new app,it made it easy for QQ’s users to transfer their contacts over to the new app.
Another stroke of brilliance came two years ago when the service launched a“red packet”campaign in which WeChat users were able to send digital money to friends and family to celebrate Chinese New Year rather than sending cash in a red envelope,as is customary.It was clever of the firm to turn dutiful gift-giving into an exciting game,notes Connie Chan of Andreessen Horowitz,a VC firm.It also encouraged users to bind together into groups to send money,often in randomised amounts(if you send 3,000 yuan to 30 friends,they may not get 100 yuan each;WeChat decides how much).That in turn led to explosive growth in group chats.This year,over 400m users(both as individuals and in groups)sent 32 billion packets of digital cash during the celebration.
请回答下列问题。
How did Tencent invent Wechat?
选项
A、A team of PC insiders invented Wechat for Tencent.
B、A team of outsiders acquired by Tencent invented Wechat.
C、Tencent asked the QQ insiders team to create a product.
D、Tencent copied a a pioneering Israeli messaging service.
答案
B
解析
细节题。第二段倒数第二句中说“but another team of outsiders(from a just-acquired firm)came up with Wechat”,即腾讯刚收购的一个团队研发出了微信,B项符合句意。
转载请注明原文地址:https://www.kaotiyun.com/show/DmjY777K
本试题收录于:
银保监财会类题库国家公务员分类
0
银保监财会类
国家公务员
相关试题推荐
HowdidTencenttakeWeChatsofaraheadofitsrivals?Theanswerliespardyinthepeculiaritiesofthelocalmarket.UnIikemost
HowdidTencenttakeWeChatsofaraheadofitsrivals?Theanswerliespardyinthepeculiaritiesofthelocalmarket.UnIikemost
HowdidTencenttakeWeChatsofaraheadofitsrivals?Theanswerliespardyinthepeculiaritiesofthelocalmarket.UnIikemost
HowdidTencenttakeWeChatsofaraheadofitsrivals?Theanswerliespardyinthepeculiaritiesofthelocalmarket.UnIikemost
随机试题
A.阻断中枢5-HT受体B.使突触间隙的NA浓度下降C.阻断中枢多巴胺D2受体D.抑制中枢PG合成E.抑制外周PG合成解热镇痛药的解热作用机制是
为黄疸的主要标志是
女,30岁。妊娠35周,发现血压升高3周.今晨突然腹痛,呈持续性,阴道有少量流血。查体:P112次/分,BP150/98mmHg。子宫张力大,宫底前壁压痛明显。胎心100次/分。尿蛋白(++)。该患者最容易发生的并发症是
总存瓶容积为15m3的城市液化石油气供应站瓶库与明火或者散发火花地点之间的防火间距不应小于()m。
反股份有限公司的组织机构包括( )。
松树:松鼠:森林
Youaretowriteinnolessthan150wordsbasedonthefollowingpicture.Inyouressay,youshould1)Describethecartoonbri
经济发展就是要提高资源尤其是稀缺资源配置的效率,以尽可能少的资源投入生产尽可能多的产品,获得尽可能大的效益。理论和实践证明。资源配置最有效率的形式是
关于数据划分策略,下述说法错误的是______。A)散列划分采用某种散列函数,以数据的划分属性作为函数参数,计算数据应存储的磁盘序号B)范围划分根据某个属性的取值,将数据划分为n个部分,分别存储到不同磁盘上C)范围划分有利于范围查询和点查询,但也可能
ToErrIsHumanbyLewisThomasEveryonemusthavehadatleastonepersonalexperiencewithacomput
最新回复
(
0
)