首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、To attract customers’ attention. B、To keep up with the times. C、To combat counterfeits. D、To promote its sales. C四个选项均以To开头,判断
A、To attract customers’ attention. B、To keep up with the times. C、To combat counterfeits. D、To promote its sales. C四个选项均以To开头,判断
admin
2022-03-24
46
问题
Whether it’s in the hands of animated polar bears or Santa Claus, there’s one thing you’ll find in nearly all ads for Coca-Cola: the characteristic glass bottle.
Most Americans don’t drink soda out of the glass bottles seen in Coke’s ads anymore. But this week, the company is celebrating a century of the bottle that’s been sold in more than 200 countries. Flash back to 1915, when a bottle of Coca-Cola cost just a nickel. As the soft drink gained in popularity, it faced a growing number of competitors—counterfeits even trying to copy Coke’s logo. So according to Coca-Cola historian Ted Ryan, the company decided to come up with packaging that couldn’t be duplicated. A product request was sent to eight different glass makers. Workers at the Root Glass Company got the request and began flipping through the encyclopedia at the local library, landing on cocoa seed.
Though cocoa seed is not an ingredient of the soda, they designed their bottle based on the seed’s shape and large middle. It won over Coke executives in Atlanta and would go on to receive its own trademark, spur collections and earn Coca-Cola an iconic image that made it part of American culture for a century.
Research shows that a few moments of conversation with a stranger create a measurable improvement in mood. But most of us are reluctant to start these conversations because we presume the opposite. In an experiment, commuters who talked to nearby strangers found their commute more enjoyable than those who didn’t. They were asked to predict whether they’d enjoy the commute more if they conversed with other people. Intriguingly, most expected the more solitary experience to be more pleasurable. Why is this? Social anxiety appears to be the problem. People’s reluctance to start conversations with nearby strangers comes partly from underestimating others’ interest in connecting.
The sad thing is that people presume that a nearby stranger doesn’t want to converse and don’t start a conversation. Only those who forced themselves to chat because it was required by the experiment found out what a pleasant experience it could be. Human beings are social animals. Those who misunderstand the impact of social interactions may not, in some contexts, be social enough for their own well-being. You should be chatting with the strangers you encounter. You may occasionally have a negative encounter that might stick in your memory. This is because the human brain is biased to dwell on negative events. But starting conversations with strangers is still well worth the risk of rejection.
It was 100 years ago this week that the bottle earned a patent. By World War II, Coke bottle sales had ballooned into billions. Americans mostly consume Coke out of aluminum or plastic today, but the glass bottle remains a symbol of America that’s readily recognized around the world.
9. What does the passage say appears in almost all ads for Coca-Cola?
10. Why did the Coca-Cola company decide to have special packaging designed?
11.What do we learn about the Coca-Cola bottle designed by the Root Glass Company?
选项
A、To attract customers’ attention.
B、To keep up with the times.
C、To combat counterfeits.
D、To promote its sales.
答案
C
解析
四个选项均以To开头,判断题目问的是做某件事的原因或目的。文章中间部分提到,随着可口可乐越来越受欢迎,它面临着越来越多的竞争对手——假冒产品(counterfeits)甚至试图复制可口可乐的标志,然后该公司决定推出一种不可复制的包装。由此可知,可口可乐公司决定设计特别的包装,是为了打击假冒产品。因此,选项C正确。其他三项短文中均未提及,故排除。
转载请注明原文地址:https://www.kaotiyun.com/show/J8x7777K
0
大学英语六级
相关试题推荐
UsingdatafromaresearchstudythattookplaceintheU.K.whichaskedfamiliestoreportontheirdiets,theteamfoundthat
HowCanGirlsWininMathandScience?A)Mathisacumulativesubject,unlikesayhistory,whichcanbelearnedindisc
Mostofustendtothinkthatattractivepeoplearealwaysatanadvantageinlifeandenjoyfarmoreopportunitiesthanaverage
民宿(minshuku)指的是为游客提供食宿的家庭经营的旅馆或私人住宅。20世纪60年代初期,在英国西南部与中部,许多农家为了增加收入开始经营民宿。随着民宿业在日本的快速发展,中国南方地区也出现了许多民宿。居住在民宿的旅客可以享受基本的住宿餐饮服务。
Googlerecentlyintroducedanewservicethataddssocial-networkingfeaturestoitspopularGmailsystem.Theserviceiscalled
Googlerecentlyintroducedanewservicethataddssocial-networkingfeaturestoitspopularGmailsystem.Theserviceiscalled
A、Byharassingthem.B、Byappealingtothepublic.C、Bytakinglegalaction.D、Byresortingtoforce.A从选项预测本题询问的是通过何种途径实现某一目的。男
A、Organisingprotests.B、Recruitingmembers.C、Actingasitsspokesman.D、Savingendangeredanimals.A根据选项,可以预测本题询问某人的工作内容。男士说他在
A、Theyprovidedmessagesfromthegods.B、Theywouldhelpmilitaryleadersinbattle.C、Theywereadifferentworldwevisitedw
A、Todeterminewhetherourplanetiswarmingup.B、Tostudythebehaviorsofsomeseaanimals.C、Tomeasurethedepthoftheoce
随机试题
甲17岁时抢劫他人财物,3年后案发,被公安机关立案侦查。同时被立案侦查的还有甲的朋友乙。经查,乙并未参与抢劫,因而乙的案件部分被撤销。关于此案的辩护,下列哪些说法是正确的?()
MosteconomiesintheUSseemcaptivatedbythespellofthefreemarket.Consequently,nothingseemsgoodornormalwhichdoes
下列各项中哪一项不是丸剂的特点
决定可摘局部义齿基托蜡型的伸展范围,与下列哪项无关
患者孙某在某市人民医院就医,与院方发生医疗事故争议。市医学会组织鉴定并出具医疗事故技术鉴定书的时限应当是自接到当事人提交的有关医疗事故技术鉴定的材料、书面陈述及答辩之日起
案情:甲与乙分别出资60万元和240万元共同设立新雨开发有限公司(下称新雨公司题),由乙任执行董事并负责公司经营管理,甲任监事。乙同时为其个人投资的东风有限责任公司(下称东风公司题)的总经理,该公司欠白云公司货款50万元未还。乙与白云公司达成协议约定:若3
有关电信局所的规模说法正确的是()
某机电工程项目,在施工设计图纸尚未完成之时,业主通过招标选择了一家总承包单位承包该工程的施工任务。承包范围内待实施的工程虽性质已明确,但工程量难以确定,双方商定拟采用总价合同形式签订施工合同,以减少双方的风险。施工合同签订前,业主委托了一家监理单位拟协助业
加强传输网络层次的划分有益于日常的维护及管理。()
什么是存款保险制度?简述存款保险制度的功能与存在的问题。[辽宁大学2014研;华中科技大学2014研]
最新回复
(
0
)