首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Once upon a time, innovation at Procter & Gamble flowed one way: from the United States outward. While the large Cincinnati-base
Once upon a time, innovation at Procter & Gamble flowed one way: from the United States outward. While the large Cincinnati-base
admin
2008-10-11
82
问题
Once upon a time, innovation at Procter & Gamble flowed one way: from the United States outward. While the large Cincinnati-based corporation was no stranger to foreign markets, it usually sold them products that were already familiar to most Americans. Many Japanese families, for instance, swaddle their babies in Pampers diapers, and lots of Venezuelans brush their teeth with Crest. And of course (company executive assumed) American at home wanted these same familiar, red-white and blue brands. We might buy foreign-made cars, or chocolates, or cameras but household cleaners and detergents?
Recently, however, P&G broke with this long-standing tradition. Ariel, a P&G laundry detergent, was born overseas, and is a familiar sight on store shelves in Europe and Latin America. Now bilingual packages of Ariel Ultra, a super-concentrated cleaner, are appearing on supermarket shelves in Los Angeles.
Ariel’s appearance in the United States reflects demographic changes making Hispanics the nation’s fastest-growing ethnic group. Ariel is a hit with this population. In fact, many Mexican immigrants living in Southern California have been "importing" Ariel from Tijuana, Mexico. "Hispanics knew this product and wanted it," says P&G spokeswoman Marie Salvado. "We realized that we couldn’t convince them to buy (our) other laundry detergents." P&G hopes that non-Hispanic consumers will give Ariel a try too. Ariel’s already strong presence in Europe may provide a springboard for the company to expand into other markets as well. Recently P&G bought Rakona, Czechoslovakia’s top detergent maker. Ariel, currently a top seller in Germany, is likely to be one of the first new brands to appear in Czech supermarkets. And Ariel is not the only foreign idea that the company hopes to transplant back to its home territory. Chinch, an all-purpose spray cleaner similar to popular European products, is currently being test-marketed in California and Arizona. Traditionally Americans have used separate cleaners for different types of surfaces, but market research shows that American preferences are becoming more like those in other countries.
Insiders note that this new reverse flow of innovation reflects more sweeping changes at Procter & Gamble. The firm has hired many new Japanese, German, and Mexican managers who view P&G’s business not as a one-way flow of American ideas, but a two-way exchange with other markets. Says Bonita Austin of the investment firm Wertheim-Schroeder, "When you met with P&G’s top managers years ago, you wouldn’t have seen a single foreign face." Today "they could even be in the majority."
As Procter & Gamble has found, the United States is no longer an isolated market. Americans are more open than ever before to buying foreign-made products and to selling U. S.-made products overseas.
The author may most probably agree that ______.
选项
A、it is a trend that businesses today go global
B、businesses today are very reluctant to go global
C、American businesses can make more money if they only sell home-made products
D、the market of the United States should not be that open
答案
A
解析
作者最有可能同意如今商业的全球化是一个趋势。作者先介绍美国的产品是单向输出后来又说外国产品在美国试销。作者以美国为例证,含蓄地表达了商业全球化是一大趋势。
转载请注明原文地址:https://www.kaotiyun.com/show/J3IO777K
0
考博英语
相关试题推荐
Readthearticlebelowaboutgoodsreturnedbycustomerstomailordercompanies.Choosethebestwordorphrasetofilleac
Readtheextractbelowfromtheannualreportofacompanywithmanufacturinginterestsaroundtheworld.Choosethebestwo
Readthearticlebelowaboutgoodsreturnedbycustomerstomailordercompanies.Choosethebestwordorphrasetofilleac
NewZealand’shighestearningexportsareKiwifruitaretransportedfromfarmstoportsby
Lookatthenotesbelow.Someinformationismissing.Youwillhearareportoncompanyinnovation.Foreachquestion(16-22),fi
Lookatthenotesbelow.Someinformationismissing.Youwillhearareportoncompanyinnovation.Foreachquestion(16-22),fi
●Lookatthefollowingmembersofacompany.●Forquestions6--10,whichdoesthesejob?●Foreachquestion,markoneletter
NEWPRODUCTWILLSAVELIVESDrinkingwaterthatlookscleanmaystillcontainbugs,whichcancauseillness.Asmallcompan
ThemilitaryaspectoftheUnitedStatesCivilWarhasalwaysattractedthemostattentionfromscholars.Theroarofgunfire,t
TherearealwaysalotofstrawpollsbeforethegeneralelectionofthePresidentintheUnitedStates.
随机试题
下列眼眶病变不会引起眶尖脂肪信号消失的是
车辆在高速公路意外碰撞护栏时,有效的保护措施是________。
四行程发动机在一个工作循环内,曲轴旋转了_______周。
关于利率的说法下列说法错误的是()。
下述各项,属于行政处分的是
A.麝香配伍牛黄B.麝香配伍苏合香C.人参配伍附子D.远志配伍朱砂E.郁金配伍石菖蒲
在法庭审判中,被告人以水平太低为由,申请出席法庭的公诉人王某回避。对被告人的回避申请,合议庭应当如何处理?()
下列()属于管理的基本职能之一。
某初二(2)班,学生32人,本次课教学内容为足球的“脚内侧停反弹球”,教学条件为足球16个,足球场1块。请根据新授课的教学内容,设计本次课的技能教学目标和主要教学步骤。要求:专门性准备活动包括4种球性练习方法。
Therearemanywaysofdealingwithoffendersthatdonotinvolvethepaymentofmoney.Oneisprobation,asystemthattakesma
最新回复
(
0
)