首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
• Read the following passage below about the factors that influence buying behavior. • For each question (23-28), choose the cor
• Read the following passage below about the factors that influence buying behavior. • For each question (23-28), choose the cor
admin
2010-08-16
78
问题
• Read the following passage below about the factors that influence buying behavior.
• For each question (23-28), choose the correct answer.
• Mark one letter (A, B or C) on your Answer sheet.
FACTORS THAT INFLUENCE BUYING BEHAVIOR
Throughout the buying process, various factors may’ influence a buyer’s purchase decision. An awareness of these factors and consumer preferences enables companies to appeal to the group most likely to respond to its products and services. Some of these factors include the following.
CULTURE. The culture and subcultures we belong to shape our values, attitudes, and beliefs, and they influence the way we respond to tike world around us. Understanding culture is therefore an increasingly important step in international business and in marketing in diverse countries such as the United States.
SOCIAL CLASS. In addition to being members of a particular culture, we also belong to a certain social class — upper, middle, lower, m’ somewhere in between. In general, members of various classes enjoy different activities, buy different goods, shop in different places, and react to different media.
REFERENCE GROUP. A reference group consists of people who have a good deal in common—family members, friends, co-workers, fellow students, teenagers, sports enthusiasts, music lovers, computer buffs. We are all members of many such reference groups, and we use the opinions of the appropriate group as a benchmark when we buy certain types of products or services. For example, shopping malls are today losing what has long been their most faithful audience — teens. That’s because Generation Xers (those born between 1965 and 1978) think that malls are for parents and that malls have too many rules. So some retailers like Urban Outfitters and Tower Records refuse to open stores in most malls.
SELF-IMAGE. The tendency to believe that "you are what you buy" is especially prevalent among young people. Marketers capitalize on our need to express our identity through our purchases by emphasizing the image value of products and services. That’s why professional athletes and musicians are frequently used as product endorsers—so that we incorporate part of their public image into our own self-image. After all, doesn’t everyone want to "be like Mike Jordan"?
SITUATIONAL FACTORS. These factors include events or circumstances occurring in our lives that are more circumstantial in nature. For example, you have a coupon, you’re in a hurry, it’s Valentine’s Day, it’s your birthday, you’re in a bad mood, and so on. Situational factors influence our buying patterns.
Teenagers do not like malls any more because
选项
A、they don’t like the shopping environment.
B、the products are out-dated.
C、the prices are too high.
答案
A
解析
转载请注明原文地址:https://www.kaotiyun.com/show/IWbO777K
本试题收录于:
BEC初级阅读题库BEC商务英语分类
0
BEC初级阅读
BEC商务英语
相关试题推荐
•Readthearticlebelowaboutresponsibility.•Foreachquestion13-18,markoneletter(A,B,CorD)onyourAnswerSheet,f
•ReadthearticlebelowaboutHikikomori.•Choosethebestsentencetofillineachofthegaps.•Foreachgap8-12,markone
•Lookatthesentencesbelowandthefollowingadvertisements.•Whichadvertisementdoeseachsentence(1-7)referto?•Fore
•Readthetextbelowaboutcustomerloyalty•Inmostofthelines(34-45),thereisoneextraword.Itiseithergrammatica
•Readthenewsbelow.•ChoosethebestwordorphrasetofilleachgapfromA,B,C,orDontheoppositepage.•Foreachquesti
•Lookatthestatementsbelowandtheinformationontransportontheoppositepage.•Whichsection(A,B,C,orD)doeseachst
•Lookatthestatementsbelowandtheinformationontransportontheoppositepage.•Whichsection(A,B,C,orD)doeseachst
•Lookatthenotesbelow.•Someinformationismissing.•Youwillhearaconversationaboutmakingtravelarrangements.•For
•Lookatthenotesbelow.•Someinformationismissing.•Youwillhearatelephonetalkontravelarrangements.•Foreac
随机试题
当一个进程申请资源得不到满足时,可从另一个进程那里去抢夺,这种资源分配方式叫做______。
龋齿按病变程度的分类为
田某,女,27岁。结婚三年,孕3产0,自然流产3次,均在孕50天时自然殒堕。现停经7周,尿妊娠试验阳性,伴有恶心,呕吐,夜尿频多等早孕反应,2天前出现阴道少量流血,但无腰酸腹痛。B超提示:宫内早孕。妇科检查:宫口未开,子宫增大,符合停经月份。此病案诊断为(
下列除哪味药外,均能退虚热,清疳热
根据材料回答以下问题某年梁先生为其女梁小姐投保人寿保险,保险金3万元,保险费30元。保险合同规定被保险人的最低年龄为16周岁。梁小姐某年11月出生,时年尚不满16周岁。为了投保,梁先生将梁小姐的出生日期进行了更改,满足了保险合同的要求。若投保人要求解
企业取得或生产制造某项财产物资时所实际支付的现金或者现金等价物属于()。
根据反垄断法律制度的规定,我国经营者集中反垄断审查程序的最长审查时限为()。
下列数据收集属于通过实验的方法收集数据的有()。
[A]Airbnbisfightingtherulingwithalawsuit.Itsmainargumentindefendingitspositionascomplementaryratherthaninop
Withtheglobalizationoftheeconomy,Chinesejobmarketwasnolongerdominatedbythenative.Inasense,thecompetitionbec
最新回复
(
0
)