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  3. In this part of the test, you are asked to give a short talk on a business topic. You have to choose one of the topics from the

In this part of the test, you are asked to give a short talk on a business topic. You have to choose one of the topics from the

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问题 In this part of the test, you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about one minute. You have one minute to prepare your ideas.
A Business cost: how to reduce business costs in improving the state of a business
B Promotion: what should be paid attention to when the staff want to get promoted
C Company image: what should be considered when establishing or changing your company image
选项
答案A Business cost; how to reduce business costs in improving the state of a business Cost reduction is an important factor in improving the state of a business. It can obviously result in higher profits and a stronger enterprise. Most business leaders and managers would like to reduce costs. Effective ways to reduce costs include training your workers, getting quality goods from suppliers, and using Total Quality Management(TQM)tools, because reducing costs means reducing waste, that is, wasted materials, wasted effort, and wasted time. In these days of changing technologies and methods, it is necessary to train your workers to keep them up to date. Low quality goods from suppliers are a major source of waste. You should not only try to get good quality suppliers but also work with your suppliers to help them improve their operations and quality of output. There are a number of improvement methods that can be placed under the umbrella of Total Quality Management. In conclusion, helping your suppliers, training your workers, and using TQM-type improvement tools can help to eliminate waste and improve the profits of your business. B Promotion: what should be paid attention to when the staff want to get promoted If you want to get ahead in an organisation, share this enthusiasm even to tell your supervisor what you like about your job. Be willing to take on more responsibility. Volunteer to help out in ways you feel proper will make you more valuable to the organisation. Ask for help in finding the best training source. Get as much training as possible! Take any training that is available from your employer. Even if it is not in your area of responsibility, it may help you gain new skills in other areas. Define what training you need to do a better job. Use your spare time to take evening classes. Instead of watching TV at home, read books and magazines on related subjects. Stay up with what is going on in your field. Computer skills and the use of new technologies are very important. It will help you to make great progress. C Company image: what should be considered when establishing or changing your company image A company image is an intangible item, but it’s as important, if not more so, than the raw materials you fashion into a tangible product, machinery you use to make products or your product inventory. Consider these items when establishing or changing your company image. Make sure your brochures, advertisements, product packages and business cards reflect your image. For example, a children’s party planning service might create materials that look fun and youthful by using bright colors and cheery images. Match the promotional events in which you participate to your image. For example, if you own a wedding planning service you might sponsor or participate in a wedding gown fashion show. A four-star restaurant might support the local opera or symphony(or advertise in event programs)because people frequently enjoy a meal before or after these events. Your customer service policies, such as your merchandise return policy, impacts your image. Nordstrom, a retail chain, is famous for its "we’ll take anything back" policy. Company legend tells of an employee that gave a customer a refund for returned auto tires. But, Nordstrom doesn’t sell tires! Through this policy, Nordstrom has created an image that it will do anything to please its customers. Make sure your customer service policies are consistent with your desired image.
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