首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、The menu of McDonald’s in Brazil is specially made to cater to local taste. B、Brazilian McDonald’s and are similar in their ou
A、The menu of McDonald’s in Brazil is specially made to cater to local taste. B、Brazilian McDonald’s and are similar in their ou
admin
2011-01-10
82
问题
Twenty percent of McDonald’s fast-food sales are outside the United States. One areas in which McDonald’s is expanding successfully is Brazil, where 30 million to 40 million middle class people, most living in densely packed cities, provide a concentrated market for a fast-food chain.
There wasn’t much difference between Brazilian and American McDonald’s. The restaurants looked alike. The menu was more or less the same. A white paper bag, with yellow lettering, exactly like the take-out bags used in American McDonald’s, carded several messages about how Brazilians could bring McDonald’s into their lives. However, it seemed McDonald’s Brazilian ad campaign was missing some important points about how fast-food should be marketed in a culture that values large, leisurely lunches.
Brazilians prefer their main meal at midday, often eating at a leisurely pace with business associates. Many firms serve ample lunches to their employees. Other workers take advantages of a two-hour lunch break to go home to eat with the spouse and children. Nor did it make much sense to suggest that children should eat hamburgers for lunch, since most kids attend school for half-day sessions and have lunch at home. The homes of Brazilians who can afford McDonald’s products have cooks and maids to do many of the things that fast-food restaurants do in the United States. The suggestion that McDonald’s products be eaten "while watching your favorite television program" is culturally appropriate, because Brazilians watch TV a lot. However, Brazil’s consuming classes can ask the cook to make a snack when feeling hungry. Indeed much televiewing occurs during the light dinner served when the husband gets home from the office.
Most appropriate to the Brazilian life style was the suggestion to enjoy McDonald’s "on the cook’s day off". Throughout Brazil, Sunday is that day. The Sunday pattern for middle-class families is a trip to the beach, liters of beer, a full midday meal around 3 p.m., and a light evening snack. McDonald’s has found its niche in the Sunday evening meal, when families flock to the fast food restaurant, and it is to this market that its advertising is now appropriately geared.
Questions:
23.Which group of Brazilians are targeted by McDonald’s in Brazil?
24.Which statement is true about the comparison between McDonald’s in United States and Brazil?
25.Which of the following is NOT true about Brazilians?
26.According to the talk. what is McDonald’s supposed to do next?
选项
A、The menu of McDonald’s in Brazil is specially made to cater to local taste.
B、Brazilian McDonald’s and are similar in their outlooks as those in America.
C、The take-out bags of McDonald’s in Brazil and American are alike, with white lettering on yellow bags.
D、Hot, greasy hamburgers are not as popular in Brazil as in American.
答案
B
解析
转载请注明原文地址:https://www.kaotiyun.com/show/AQcO777K
本试题收录于:
NAETI中级口译笔试题库外语翻译证书(NAETI)分类
0
NAETI中级口译笔试
外语翻译证书(NAETI)
相关试题推荐
"Whatdoesthemiddlemandobutaddtothepriceofgoodsintheshops?"Suchremarksareaimedattheintermediateoperationsb
Eventhoughthemainsourceof______exposureforamajorityofthehumanpopulationisthesun,theartificialtanningfromsun
AnIndiananthropologist,ChandraThapar,madeastudyofforeigncultures,whichhadcustomssimilarto【C1】______ofhisnative
Theseniorsenatorhasinthepastthreetermsbothexperiencedthesweettasteofsuccessandthebitternessofdefeatinhisl
Ithoughtthemeetingwasgoingtobeawful,butitdidn’t______toobadly.
Whenahurricaneisabouttooccur,theNationalWeatherBureauissuesawarning.
Hotelsandrestaurantsarean______partofthecity,withoutwhichthetouristindustrycouldnotexist.
MemoryBrainsaredifferentfromcomputers,buttheanalogycanbehelpful.LikethePConyourdesk,yourmindisequippedw
MemoryBrainsaredifferentfromcomputers,buttheanalogycanbehelpful.LikethePConyourdesk,yourmindisequippedw
A、Anotice.B、Twotablets.C、Somemedicine.D、Someredwine.C
随机试题
现代房地产经纪业不同于传统房地产经纪业的特点有()。
某施工单位为赶工期,对本应当进行边坡支护的土石方工程未进行有效支护,建设行政主管部门检查到该情况后责令其改正,并进行了罚款,其惩罚措施属于()法律责任形式。
下列税种中,不属于《税收征管法》适用范围的是()。
2009年某作家出版一部长篇小说,1月份取得预付稿酬2万元,4月份小说正式出版,取得稿酬2万元,10月份将该小说手稿公开拍卖获得收入10万元,同年该小说在一家晚报连载100次,每次稿酬420元。该作家应缴纳个人所得税()元。
用人单位招用劳动者未订立书面劳动合同,但同时具备()等条件的,劳动关系成立。
计算机能直接识别的语言是()。
中国人民政治协商会议属于国家机构体系,是一个国家机关。()
全省2009年度农业秋熟超产增收竞赛活动先进单位通报各市县人民政府、省各委办厅局:2009年.为夺取秋熟农业丰收.实现全省秋粮总产超过2008年、棉花单产超历史、农民增收超过计划目标,省政府在全省开展了农业秋熟超产增收竞赛活动。为总结经验,表彰先进,省
根据《中华人民共和国民事诉讼法》有关管辖的规定,下列哪些民事诉讼由原告住所地人民法院管辖?()
各项不为0的数列{an}的奇数项之和与偶数项之和的比为.(1){an}是等差数列.(2){an}有n项,且n为奇数.
最新回复
(
0
)