2. 外语
  3. You are one staff of the Sales Department in a furniture company. Now the customers are reducing and the sales are declining. Th

You are one staff of the Sales Department in a furniture company. Now the customers are reducing and the sales are declining. Th

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问题 You are one staff of the Sales Department in a furniture company. Now the customers are reducing and the sales are declining. The Sales Manager has asked you to produce a report to analyse the problems. Write the report for the Sales Manager:
- explaining these issues you found out
- summarising the reason why these problems occurred
- giving your proposals.
Write 200-250 words.
选项
答案Report on current situation This report presents the findings of the analysis to the recent problems and some proposals to solve them. All the data are gathered from our sales record. After ayalysing the recent sales record and comparing it with that of the same period of last year, I found that sales performance of this period is not optimistic, with customers reducing and sales declining. Sales in November get a new low, with only about 150, 000 pieces of furniture sold out in the south, which is about 25% less than that of the previous month. The reasons for this situation seem to be complicated. In the first place, winter is the off-season for furniture and most people will delay their purchase plan until the spring. In the next place, there appears a new rival which have the some kinds of furniture that appeal to customers very much. What’s more, they recently made various advertisement campaigns and promotion activities which attracted a lot of customers. Third, our company hasn’t put on new products for a long time and customers are not satisfied with that. As to the problems we found out, several measures should be taken in the following days. On the one hand, new products should be designed to meet customers’ taste. On the other hand, advertisement and some promotion activities should be made synchronized with the new products coming into market. I’m sure with these measures taken, the customers will come back and sales will go up quickly.
解析     题目要求写一则关于目前家具销量下降的报告。根据题目要求可知，首先应说明发现的问题有哪些，总结一下发生这些问题的原因，最后提出自己的建议。说明发现的问题时，应说明数据来源，问题要具体、明确，可以用数据进行支撑；说明原因时要结合前面提出的问题进行分析；最后提出建议时也应针对问题和原因，做到有的放矢。本文应注意文章的层次性和逻辑性。做到前后照应。用语地道，说明清楚，描述客观。
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