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  3. Three years ago Elon College, a school of more than 4,000 students with a rising academic reputation, decided it was no longer g

Three years ago Elon College, a school of more than 4,000 students with a rising academic reputation, decided it was no longer g

admin2015-09-26  60
问题     Three years ago Elon College, a school of more than 4,000 students with a rising academic reputation, decided it was no longer good marketing to be known as Fighting Christians and changed its mascot to the Phoenix, emblematic of its rebirth after a major fire in the 1920s.
    Some alumni resisted, but the change produced nothing like the soul-searching the school went through when, five months later, it joined a major movement in U.S. higher e-ducation by dropping the word "college" and renaming itself Elon University.
    In the past 10 years, according to Higher Education Publications Inc. in Arlington, 161 other US colleges have done the same thing, for reasons that often have as much to do with image as academics. To make the situation more confusing, many of the new universities still advertise their collegelike atmosphere, while some institutions that call themselves colleges still tell potential applicants that they are just like universities.
    Guess which image is more appealing to 21st-century teenagers and their tuition-paying parents? George Dehne & Associates, a consulting firm, found that two-thirds of prospective students said they planned to enroll in a public or private university, not college. Dehne found that universities were more highly regarded than colleges by employers and graduate schools and more likely to be credited with having better students, a better social life, greater diversity of students, greater prestige and stronger science programs.
    The Carnegie Foundation for the Advancement of Teaching in Menlo Park, Calif. , classifies institutions based on the number and range of their academic program. "But the use of college, university or anything else in the name has nothing to do with it," said Alexander C. McCormick, senior scholar at the foundation. A few states regulate name changes of even private schools. In Oregon, a school that calls itself a university without authorization can be charged with "unlawful trade practices".
    But in most cases, colleges can rename themselves if they choose, and very few of the bigger ones have resisted the temptation. Among the 228 universities ranked by U. S. News & World Report in its "America’s Best Colleges" guide, only three of them—Boston College(12,375 students), the College of William and Mary(7, 500 students)and Dartmouth College(5, 000 students)—insist on keeping the more intimate title.
    The colleges that have made the switch call the renaming a reasoned response to the demands of students, faculty and modern preferences. Longwood College in Farmville, Va. , for instance, became a university in July because of the growth of its graduate programs and its effort to attain Division I athletic status among other factors.
    Leo Lambert, the President of Elon University, said his school’s name change has worked out fine. He’s not sure there’s any connection, but applications have increased 30 percent since the switch, and campus visits are up 67 percent.
    Lambert says he’s also seen signs of the power of the word "university". For instance, when he and his daughter Callie were visiting colleges last summer, they attended an information session at William and Mary. Although William and Mary officials said much about the virtues of intimacy, Lambert recalled, they also "took pains to make the point that they were really a university—law school, graduate programs, etc.—that chose to call itself a college. "
What is the controversy revealed in the passage?
选项 A、Some colleges change into university, and the opposite is also true.
B、Some universities advertise their collegelike atmosphere, while some colleges tell potential applicants that they are just like universities.
C、Some colleges change into university, and some universities into institute.
D、Some private colleges change into universities and schools at the same time.
答案B
解析 细节题。从第三段中To make the situation more confusing，many of the new universities stilladvertise their collegelike atmosphere，while some institutions that call themselves colleges still tell potentialapplicants that they are just like universities．可以得知，争议在于有些学院在向学生宣传的时候坦承其校园氛围是学院式的，而有些则只是告诉学生，它们和大学一样。由此可知[B]为正确答案。
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