首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Depending on your age and memory, it was a week of radically new or reassuringly old developments in the advertising industry. T
Depending on your age and memory, it was a week of radically new or reassuringly old developments in the advertising industry. T
admin
2017-03-25
95
问题
Depending on your age and memory, it was a week of radically new or reassuringly old developments in the advertising industry. To Mark Zuckerberg, the boss of Facebook, a popular social-networking website, it was the former. Standing in front of about 250 mostly middle-aged advertising executives on November 6th, he announced that Facebook was offering them a new deal. "For the last hundred years media has been pushed out to people," he said, "but now marketers are going to be a part of the conversation. " Using his firm’s new approach, he claimed, advertisers will be able to piggyback on the "social actions" of Facebook users, since "people influence people. "
Mr. Zuckerberg’s underlying idea is hardly new. But, says Randall Rothenberg, the boss of the Interactive Advertising Bureau, a trade association, the announcements this week by Facebook and its larger rival, My Space, which has a similar ad system, could amount to a big step forward in conversational marketing. If new technologies that are explicitly based on social interactions prove effective, he thinks, they might advance web advertising to its fourth phase.
From the point of view of marketers, the existing types of online ads already represent breakthroughs. In search, they can now target consumers who express interest in a particular product or service by typing a keyword; they pay only when a consumer responds, by clicking on their ads. In display, they can track and measure how their ads are viewed and whether a consumer is paying attention better than they ever could with television ads. Yet now the holy grail of observing and even participating in consumers’ conversations appears within reach.
The first step for brands to socialize with consumers is to start profile pages on social networks and then accept "friend requests" from individuals. On My Space, brands have been doing this for a while. For instance, Warner Bros, a Hollywood studio, had a My Space page for "300", its film about Spartan warriors. It signed up some 200,000 friends, who watched trailers, talked the film up before its release, and counted down toward its DVD release.
Facebook, from this week, also lets brands create their own pages. Coca-Cola, for instance, has a Sprite page and a "Sprite Sips" game that lets users play with a little animated character on their own pages. Facebook makes this a social act by automatically informing the player’s friends, via tiny "news feed" alerts, of the fun in progress. Thus, at least in theory, a Sprite "experience" can travel through an entire group, just as Messrs Lazarsfeld and Katz once described in the offline world.
In many cases, Facebook users can also treat brands’ pages like those of other friends, by adding reviews, photos or comments, say. Each of these actions might again be communicated instantly to the news feeds of their clique. Obviously this is a double-edged sword, since they can just as easily criticize a brand as praise it. Facebook even plans to monitor and use actions beyond its own site to place them in a social context. If, for instance, a Facebook user makes a purchase at Fandango, a website that sells cinema tickets, this information again shows up on the news feeds of his friends on Facebook, who might decide to come along. If he buys a book or shirt on another site, then this implicit recommendation pops up too.
About Facebook, which one of the following statements is TRUE?
选项
A、It has reached consensus with My Space to push forward the new advertising model.
B、It is marching into a new phase of advertising industry with its expertise.
C、It will make full use of the social actions of its users in the new advertising model.
D、It offers customized service to commercial organizations to facilitate their success.
答案
C
解析
根据文章最后一段“In many cases,Facebook users can also treat brands’pages like those of other friends,by adding reviews,photos or comments,say.Each of these actions might again be communicated instantly to the news feeds of their clique.Facebook even plans to monitor and use actions beyond its own site to place them in a social context.If,for instance,a Facebook user makes a purchase at Fandango,a website that sells cinema tickets,this information again shows up on the news feeds of his friends on Facebook,who might decide to come along.If he buys a book or shirt on another site,then this implicit recommendation pops up too.”可知:般脸谱用户把品牌页面视为其他朋友的页面。他们会评论、添加图片。每次这种对品牌的评论和增加图片都可能立即被发送到本系统内的动态新闻中。脸谱甚至打算监控并利用它的网站上没有的其他行为,将其社会化。然后又通过举例来说明。可见,在新的广告模式中它会充分利用这种社会行为。据此判断,答案是C。
转载请注明原文地址:https://www.kaotiyun.com/show/45GO777K
0
考博英语
相关试题推荐
Chemistrydidnotemergeas:scienceuntilafterthescientificrevolutionin17thcenturyandthenonlyratherslowlyandlabor
Chemistrydidnotemergeas:scienceuntilafterthescientificrevolutionin17thcenturyandthenonlyratherslowlyandlabor
Printmakingisthegenerictermforanumberofprocesses,ofwhichwoodcutandengravingaretwoprimeexamples.Printsaremad
Printmakingisthegenerictermforanumberofprocesses,ofwhichwoodcutandengravingaretwoprimeexamples.Printsaremad
Theincreaseinglobaltrademeansthatinternationalcompaniescannotaffordtomakecostlyadvertisingmistakesiftheywantt
Ifweacceptthatwecannotpreventscienceandtechnologyfromchangingourworld,wecanatleasttryto【C1】______thatthecha
Ithasbeenchallengingformosttwentieth-centuryAmericanpolicy-makerstorecapturethememoryoftheearlyUnitedStates,Con
Apparentlyfirstdescribedin1964,transientglobalamnesiaconsistsofa(n)abruptlossofmemorylastingfromafewsecondsto
Thebraindrainofexpertsawayfromdevelopingcountrieswillgreatlyinfluencethesecountries’developmentof____industry.
随机试题
成分离心机离心温度的检测方法是把经计量部门标定的温差电偶温度计的探头放入离心室内,盖好离心机盖。观察离心机温度显示的温度与温差电偶温度计显示温度的差值。观察时间是盖好离心机盖后
A.白术散B.防己黄芪汤C.生脉散D.真武汤E.猪苓汤妊娠合并慢性肾炎肾阳虚证治疗方剂为()
依据《建设项目竣工环境保护验收管理办法》,核设施建设项目试运行前,建设单位应向环境行政主管部门报批(),经批准后,方可进行试运行。
由不同功能的计划构成的进度计划系统包括()
以下哪项不是会计人员的主要职责?()
某市一居民企业为增值税一般纳税人,主要生产销售同一型号的空调。2015年1~11月实现销售收入7000万元,与收入相配比的销售成本4200万元(成本占销售收入的比例为60%),缴纳增值税450万元、城市维护建设税和教育费附加45万元,取得国债利息收入50万
关于贷款的风险分类,下列说法正确的是()。
新转来的学生小明常常以叛逆者自居,他学习成绩不好,经常在上课时表现出怪异行为,比如:学狼叫,席地而坐,甚至在众目睽睽之下从讲台爬回自己的座位上。所有的任课老师都说小明是个十足的坏孩子,品行不端。作为班主任的李老师并没有放弃小明。她暗地调查,并根据小明的具体
关于(SNMP)简单网络管理协议的说法中,错误的是______。
Whatistheletterfor?Toapply______.Whatdoeshedoinhisfreetime?Hemends______forhisrelativesandfriendsinh
最新回复
(
0
)