2. 外语
  3. Advertising is a form of selling. For thousands of years there have been individuals who have tried to persuade others to buy th

Advertising is a form of selling. For thousands of years there have been individuals who have tried to persuade others to buy th

admin2012-07-22  56
问题     Advertising is a form of selling. For thousands of years there have been individuals who have tried to persuade others to buy the food they have produced or the goods they have made or the services they can perform.
    But the mass production of goods resulting from the Industrial Revolution in the 19th century made person-to-person selling less efficient than it previously was for most products. The mass distribution of goods that followed the development of rail and highway systems made person-to-person Selling too slow and expensive for almost all Companies. At the same time, however, a growth in mass communication occurred first in newspapers and magazines, than radio and television that made mass selling possible. Advertising, then, is merely selling or salesmanship functioning in the paid space or time of various mass communication media.
    The objective of any advertisement is to convince people that it is in their best interests to take an action the advertiser is recommending. The action may be to purchase a product, go to a showroom to try the product, use a service, vote for political candidate, make a contribution, or even to join the army. Like any personal salesperson, the advertisement tries to persuade. The decision is the prospect’ s.
    While advertising brings the economies of mass selling to the manufacturer, it produces benefits for the consumer as well. Some of those economies are passed along to the purchaser so that the cost of a product sold primarily through advertising is usually far less than one sold through personal salespeople advertising brings people immediate news about products that have just come on the market. Finally, advertising pays for the programs on commercial television and radio and for about two thirds of the cost publishing magazines and newspapers.
By saying that "the decision is the prospect’s", the author means______.
选项 A、advertisement often persuades people to buy what they don’t really want
B、advertisement can never really influence people’s ability to decide
C、whether to buy an advertised product is up to the would-be customer
D、the effect of an advertisement on the public is difficult to determine
答案C
解析 意为：“买不买做广告的产品取决于消费者”。该句可译为：“决定权在消费者手里。”第三段旨在说明广告的作用：说服、劝诱消费者购买某种商品，如此而已，因为，买不买是消费者的事。prospect 在此意为：(可能的)顾客、(潜在的)消费者。
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