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  3. Advertising has grown to be an industry worth many billions of dollars across the world. Almost all public space has some advert

Advertising has grown to be an industry worth many billions of dollars across the world. Almost all public space has some advert

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问题     Advertising has grown to be an industry worth many billions of dollars across the world. Almost all public space has some advertisements in sight and all forms of media, from newspapers to the Internet, are also filled with adverts. Whilst this helps companies sell their produces, and helps consumers to learn what is on offer, many believe that this huge amount of advertising can be harmful. What do you think? Write an essay of about 400 words.
    In the first part of your essay you should state clearly your main argument, and in the second part you should support your argument with appropriate details. In the last part you should bring what you have written to a natural conclusion or make a summary.
    You should supply an appropriate title for your essay.
    Marks will be awarded for content, organization, grammar and appropriateness. Failure to follow the above instructions may result in a loss of marks.
    Write your essay on ANSWER SHEET FOUR.
选项
答案 Our life is so full of advertisements these days. You cannot walk down the street, ride on a bus, watch television or read your emails without seeing advertisements. In my opinion, advertisements do more harm than good. People shouldn’t have to have their lives attacked by such a huge quantity of information they might not want. The first problem advertising leads to is that many people are overwhelmed by the endless need to decide between competing demands on their attention—this is known as the tyranny of choice or choice overload. Recent research suggests that people are on average less happy than they were 30 years ago— despite being better off and having much more choices of things to spend their money on The claims of adverts crowd in on people, raising expectations about a product and leading to inevitable disappointment after it is bought. Another plague is that many adverts do more than advertising products. Some try to make people feel inferior if they don’t have the product, or if they have something which the product would change. Perceptions of beauty and fashion in particular have been terribly distorted. Many young people have low self-esteem and unhealthy lifestyles because they feel they should be thinner and more attractive like the models they see in adverts. This leads to serious problems like eating-disorders and self-harm. Thirdly, advertising gives the impression, especially to children, that they can and should have everything they want. This makes people too interested in material things. People are becoming more selfish and obsessed with their possessions, and no longer valuing patience, hard work, moderation and non-material things like family and friends. This harms their relationships and their personal development, which has serious effects on society as a whole. Last but not least, advertisers don’t have the good of society in mind when they do their work—they only care about malting profit. This means that they regularly advertise unhealthy or harmful things. Fast food adverts are a large part of the reason of the fact that many children are obese. The adverts just try to make children eat as much food as possible without any concern for the health costs. In conclusion, advertising fuels materialism in society and it brings distractions to people with abundant unnecessary information. It does more harm than good—we should be cautions about it and make sensible decisions when purchasing commodities.
解析     这篇作文要求考生就广告对社会的影响方面提出自己的看法。根据题目要求，文章的结构安排如下：
    第一部分(第一段)说明广告在生活中的普遍存在，指出广告弊大于利。
    第二部分具体分析广告对现代社会造成的主要的负面影响：
    1．广告给予人们过多选择，导致选择超负荷和负面情绪的出现，其表现在于……
    2．广告影响时尚，使人们产生自卑感，有害身心健康，原因是……
    3．广告对孩子产生不良影响，使人们过多的关注物质，忽视精神生活，具体说来……
    4．广告商只关注获取商业利益，广告经常包含不健康内容，主要表现在于……
    第三部分(最后一段)总结指出广告弊大于利，我们应充分认识这一点，并在购买商品时做出明智的选择。
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