首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Although one might not think so from some of the criticism of it, advertising is essential to the kind of society in which peopl
Although one might not think so from some of the criticism of it, advertising is essential to the kind of society in which peopl
admin
2011-01-05
58
问题
Although one might not think so from some of the criticism of it, advertising is essential to the kind of society in which people in the United Kingdom, and a very large part of the world at large, live. Advertising is necessary as a means of communicating with others. It is also a way of telling people about the goods and services that are offered. If it were not for advertising, some goods information would never reach the ears of many people. Advertising helps a great deal to raise the people’s standard of living.
In talking about advertising, one should not think only in terms of commercial on television, or an advertisement in the newspapers or periodicals. In its widest sense, advertising includes many other activities such as packaging, shop displays and even the spoken word of the salesman. After all, the roots of advertising are to be found in the market place.
For many years it was thought that it was enough to produce goods and supply services. It is only more recently that it has become increasingly understood that the production of goods is a waste of resources unless those goods can be sold at a fair price within a reasonable time span. In the competitive society in which we live, it is essential that we go out and sell what we have to offer, and advertising plays an important role in this respect, whether selling at home or in export markets.
About 2 percent of the U.K. gross national product is spent on advertising. But it must not be thought that this advertising tries to sell goods to consumers who do not want them. Of course, advertising does try to attract the interest of the potential consumer, but if the article purchased does not match up to the standards that the advertising suggests that it will, it is obviously unlikely that the article will sell well.
______ Well-designed packaging is not a form of advertising.
选项
A、T
B、F
答案
B
解析
转载请注明原文地址:https://www.kaotiyun.com/show/z9VK777K
本试题收录于:
C类竞赛(非英语专业本科)题库大学生英语竞赛(NECCS)分类
0
C类竞赛(非英语专业本科)
大学生英语竞赛(NECCS)
相关试题推荐
PassageOneWhatwillpeopleuseforlightingsooninthefuture,accordingtoDr.FaizRahman?
Ordinarilywepaylittleattentiontothewordswespeak.Weconcentrateinsteadonthemeaningweintendtoexpressandaresel
VideogameshavebecomeincreasinglypopularinbotharcadesandtheaverageAmericanhome.Peopleofallagesandfromallwalk
DebateaboutproposalstoraisetheretirementageofChineseworkershasbeenraginginChinaforthepastfewyears.Thecompu
Signhasbecomeascientifichot【C1】________.Onlyinthepast20yearshavespecialistsinlanguagestudyrealizedthatsigned
Signhasbecomeascientifichot【C1】________.Onlyinthepast20yearshavespecialistsinlanguagestudyrealizedthatsigned
"Theywereamusedbytheclumsypanda’smovement"is________,becauseitisnotclearwhetherthepandaorthemovementis"clum
PassageOneInPara.5,whatdoestheauthormeanbysaying"Whetheryouwanttoescape…normal."?
Mycatisafussyeater,butmydogisso________thatit’llswallowdownanythingthatisputinfrontofit.
Everybodymakeslanguagemistakes,whetheritisintheirownlanguageoraforeignlanguage.Sometimesinsteadofthewordthat
随机试题
永磁交流伺服电动机适用于精密数控机床控制的关键执行部件。()
冻土在冻结状态时,(),融化后承载力急剧下降,压缩性提高,地基容易产生融沉。
()工作不属于账务处理的内容。
保险积累的巨额资金主要是通过()实现其资金融通和投资功能的。
下列业务中,按照规定应确认为企业当年营业收入的有()。
下列表述正确的有()。
某街道为近期内刑满释放的人员成立了一个“新生活”小组,通过小组帮助组员学习现有社会规范和人际关系的技巧,学习新的社会生活与人际关系的技巧及知识,改变以往那些不适应社会生活的观念和行为,解决他们在社会生活中可能遇到的各种问题,发展并形成更为积极的社会生活能力
社会观察学习理论的代表人物是【】
求函数的单调区间和极值,并求该函数图形的渐近线。
设X1,X2,…,Xn是取自总体N(0,1)的简单随机样本,记则E(T)=()
最新回复
(
0
)