2. 外语
  3. Writing Based on Knowledge and Experience Directions: For this task, you will write an essay in response to a question t

Writing Based on Knowledge and Experience Directions: For this task, you will write an essay in response to a question t

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问题     Writing Based on Knowledge and Experience
    Directions:
    For this task, you will write an essay in response to a question that asks you to state, explain, and support your opinion on an issue.
    Typically, an effective essay will contain a minimum of 300 words. Your essay will be judged on the quality of your writing. This includes the development of your ideas, the organization of your essay, and the quality and accuracy of the language you use to express your ideas.
    You have 30 minutes to plan and complete your essay.
    Write your essay in the space provided.
    Question
    Do you agree or disagree with the following statement?
    For a business to be successful, it must spend a lot of money on advertising.
    Use specific reasons and examples to support your answer.
选项
答案 There are many things to consider when thinking about what makes a business successful. Different people will have different ideas about what is really important. Some people think high-quality products or low prices determine success. Others are firmly convinced that advertising is the key to success. I believe advertising is the key to success because people have to know about your product and understand how it can benefit them before they buy it. First, the reason that I think advertising is the key to success is that people won’t buy a product if they have never heard of it. I have a friend who started a small business. He put all of his money into developing a good product and employing excellent people to do customer service. Unfortunately, he was never able to sell his products because he didn’t advertise. As a result, people never knew how his products and after sale services were. In contrast, some competitor companies with mediocre products and services succeeded because they had a huge advertising budget. Companies that offer excellent products and services will still fail if they can’t make the public aware of their company and their products. Another reason that I think advertising is essential is that it helps people understand what makes a company different from its competitors. Customers need to understand why they need a product and why the product is better than other similar products. Advertising thus provides a way for a company to let people know about the strengths and advantages of its product. A business should be willing to spend money on advertising so that people will have more chances to become familiar with and choose their products. While many companies think they can’t afford a big advertising budget, I believe that, to be successful, they must spend enough on advertising so that they gain wider recognition and a larger consumer base.
解析     此题可以这样入手，先问问自己一个企业怎样才算是成功的呢?我们不难想到的是人气和销量。那怎么样才可以实现这两点呢?有的同学会说产品好价格低。没错，但是我们是怎么知道它的产品信息和价格的呢?广告宣传，这是最直接的将企业和顾客联系起来的途径。因此，题目就变得简单多了。广告宣传无疑是企业想要取得成功的一个重要因素。
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