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  3. Look at the statements below and the text about some strategies companies can use to stay competitive on the opposite page.

Look at the statements below and the text about some strategies companies can use to stay competitive on the opposite page.

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问题     Look at the statements below and the text about some strategies companies can use to stay competitive on the opposite page.
    Which section(A, B, C or D)does each statement(1-7)refer to?
    For each statement(1-7), mark one letter(A, B, C or D)on your Answer Sheet.
    You will need to use some of these letters more than once.
Example:
0 You need a strategic planning before achieving the company’s requirements.

                Four Strategies for Companies to Stay Competitive
A To reach company goals, an organisation must employ strategic planning, according to Maneesh Mehta, writing on the Ivey Business Journal website. The strategic plan identifies potential problems, creates the framework to help develop a budget and recommends the effective use of company personnel as a road map to achieving corporate goals. A company cannot remain competitive if it does not take the time to analyse the path ahead, and create a plan to avoid the problems and benefit from the opportunities.
B Pricing may not always be the top reason why customers use a particular product, but the cost of a product to the consumer needs to remain fair for the consumer to justify the purchase. Developing competitive pricing requires strategies that involve proper personnel forecasting, purchase costs of raw materials and shipping costs to the distributors, according to the Reference for Business website. A company must maintain the lowest production costs possible to offer competitive pricing in the marketplace.
C Product and technology innovation are important to a company that is looking to stay competitive, according to Sam Kogan, writing on the ZDNet website. Being first to market with innovative and high-quality products helps a company develop a reputation as a market leader. When a company is recognised as a market leader, it helps increase the effectiveness of marketing and increases the return on the advertising dollars spent. When a company is consistently first to market, it can dictate the competitive playing field of its industry and remain a top competitor.
D Top companies are constantly searching for the best talent in their industry. A proactive human resources department will have a list of available candidates for positions within the company, and for positions that the company has yet to develop. When a company is growing, it remains competitive by identifying its future personnel needs and acquiring the talent to meet personnel demands.
Pricing surely is one of the factors that affect consumers’ buying decision.
选项
答案B
解析 题干意为：定价无疑是影响消费者购买决定的一个因素。B段指出Pricing may notalways be the top reason why customers use a particular product，but the cost of aproduct to the consumer needs to remain fair for the consumer to justify the purchase．即：定价也许不总是消费者购买某一特定产品的首要原因，但产品的价格对于消费者来说要保持公平，以使消费者确定是否值得购买。文中的“the cost of a product…to justify thepumhase”与题干中的“Pricing…affect consumers’buying decision”对应。
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