首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、The flower scent stimulated people’s desire to buy. B、Stronger smells had greater effects on consumers. C、Most shoppers hated
A、The flower scent stimulated people’s desire to buy. B、Stronger smells had greater effects on consumers. C、Most shoppers hated
admin
2009-10-10
72
问题
Dr. Allen Hersh designs smells for businesses. He says that it doesn’t take a whole lot of smell to affect you. (29) Store owners can lure you to the candy aisle, even if you don’t realize you are smelling candy. This idea scares a lot of people. Groups that protect the rights of shoppers are upset.
They say the stores are using a kind of brainwashing which they call "smell-washing". "It’s pretty dishonest," says Mark Silbergeld. He runs an organization that checks out products for consumers. The scientists hired to design the scents disagree. (30) "There’s soft background music. There’s special lighting. There’re all sorts of bells being used," says Dr. Hersh, "why not smells?" "One reason why not," says Silbergeld, "is that some people are allergic to certain scents pumped into products or stores."
But there is a whole other side to this debate, "do the smells really work?" So far, there is little proof one way or the other. But Dr. Hersh has run some interesting experiments. In one of Hersh’s experiments, 31 volunteers were led into a shoe store that smells slightly like flowers. Later, another group shopped in the same store, but with no flower odor. (31) Dr. Hersh found that 84% of the shoppers were more likely to buy the shoes in the flower-scented room, but Hersh found out something even stranger. "Whether the volunteers like the flower scent or not didn’t matter," Hersh says, "Some reported that they hated the smell, but they still were more likely to buy the shoes in the scented room."
Questions:
Why are some people against the use of smells to attract customers?
What is Dr. Hersh’s attitude to the use of smells for business?
What did Hersh’s experiment show?
选项
A、The flower scent stimulated people’s desire to buy.
B、Stronger smells had greater effects on consumers.
C、Most shoppers hated the smells in the shoe store.
D、84% of the customers were unaware of the smell.
答案
A
解析
细节题。本题询问赫斯博士的试验结果是什么。根据原文(31)处可知,84%的消费者在含有花香的鞋店消费的可能性更高,故选A。
转载请注明原文地址:https://www.kaotiyun.com/show/yndK777K
0
大学英语六级
相关试题推荐
NetLibraryisalibrarythatlendsoutdigitalbooks.Ittreatsadigitalbooklikeapaperbackcopy.Itchargeslibraryperbo
Whatismarketing?Orputitinanotherway,whatdoestheterm"marketing"mean?Manypeoplethinkofitsimplyastheprocess
LearningTourRecently,wewillholdalearningtourforthoseEnglishlearners.Byjoiningourhelpfultour,everyonewi
Normallyastudentmustattendacertainnumberofcoursesinordertograduate,andeachcoursewhichheattendsgiveshimacr
A、Maryhasgonetotheairport.B、Maryisnotready.C、Maryisready.D、Marywillfinishpackingsoon.C题目问的是男士的话是什么意思。女士问男士,玛丽有
Forthispart,youareallowed30minutestowriteashortessayentitledTheDigitalAge.Youshouldwriteatleast150words
Thesolutiontotheworld’sfoodproblemsdependson______.Thetoneofthestoryshowstheauthorbelievestheproblemis___
Whatisthemainsubjectofthispassage?Howcanindividualsobtainhighachievementscores?
A、Sheiswritingacompetitivepaperforascholarship.B、Sheisdoingaresearchpaper.C、Shemissedthelecture.D、Sheisplan
Notonly______(顾客不仅抱怨这里的服务),theyalsorefusedtopayforit.
随机试题
下列__________不属于特许经营()
[*]
肥大细胞和嗜碱性粒细胞介导的血管和平滑肌反应属于
1895年11月8日,物理学家伦琴在实验室内研究阴极射线管放电现象时,发现用黑纸包着的照相底片感光了。用黑纸包着的阴极射线管通电后,发现在其附近的一块涂有铂氰化钡的纸屏上发出绿色荧光,关闭电源,荧光消失。根据上述现象,伦琴推测,一定是从阴极射线管发出一种新
A.DNA合成障碍B.球蛋白合成障碍C.血红素合成障碍D.多功能干细胞受损E.铁利用障碍再生障碍性贫血的病因病理为
具有发散作用的药味是
教师节前夕,许老师收到了毕业多年的学生小雪的来信:许老师,您还记得毕业前的那次主题班会吗?班会上您送给我们每人一张三年前刚入校时的照片,并在照片的背面写上您的赠言,送给即将走进考场的我们。我端详着照片中有些稚嫩的自己,翻看背面您的赠言:“相信自己
贝多芬曾多次______地对小卡尔进行批评劝诫,但他的仁慈和宽容没有唤回毫无人性的小卡尔。填入画横线部分最恰当的一项是()。
有一段路,原计划每天修0.48千米,15天可完成,因为时间紧急,每天多修0.12千米,则可提前()天完成。
AllofthefollowingwerementionedinthepassageasprejudicesagainstwomeninthebusinessworldEXCEPT______.Theauthor
最新回复
(
0
)