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Americans to buy a car often use online price-comparison sites to find the best deal. Most such sites charge dealers a small fee

admin2022-07-29  77
问题     Americans to buy a car often use online price-comparison sites to find the best deal. Most such sites charge dealers a small fee for passing on sales leads from shoppers who have submitted their details. TrueCar does things differently. It charges dealers $300, but only when its introduction of a customer results in a sale, and it makes its dealers guarantee to honour their quotes, no excuses.
    TrueCar taps into data from state vehicle-registration offices, car-loan providers and other sources to compile what it says are the most accurate figures available for what motorists pay for the same car locally. This can be several hundred dollars less than the sticker price, and is often below "invoice"— the price that represents the wholesale price the dealer paid. In fact dealers receive various rebates from carmakers, and make money from such things as loans and service contracts, so a modest profit is still possible.
    But such heavy discounting alarms carmakers. Honda’s American arm recently told dealers it would cut off their marketing allowances if they did not stop offering sub-invoice prices on TrueCar and other sites. Honda insists it will not pay them to market its products as "cheap" or "low-end" cars. It also suggests that some dealers use such sites to "bait-and-switch", offering tantalizingly cheap cars they do not have, to reel in suckers, a practice many states ban.
    TrueCar insists that the contracts it makes dealers sign commit them to deliver the cars they promise at the price quoted. David Wilson, who owns 16 dealerships in California, says he has reason to share
    Honda’s skepticism: he plays back to the Economist a voicemail from a rival dealer who has quoted him an attractive price via TrueCar on a new Lexus, calling to say that they did not have it in stock but could try to find one for him. TrueCar says there had been no hiding of the fact that the model concerned might no longer be available, and thus no question of "bait and switch"; that this was a one-off case and that TrueCar has had few complaints so far.
    However, several states’ regulators are looking into whether the website breaches their laws. Some states specifically ban "bird-dogging"—taking commission for introducing a sale. Some also ban using the word "invoice" in car ads, regarding it as potentially misleading. Colorado’s regulator has warned dealers there that they will be held responsible for any rule-breaking in their TrueCar quotes. TrueCar says it will shortly make changes to its website to satisfy the regulators’ concerns.
    In September, 2015 TrueCar raised $245m for expansion. On January 1st, 2016 it began an exclusive tied-up with Yahoo! to provide car-buying services. It also provides such services for consumer groups such as the American Automobile Association. It could look forward to a large slice of the $6 billion a year American car dealers spend on advertising—if it can convince both regulators and dealers that it is operating within the law.
Which of the following could be the best title for the text?
选项 A、The TrueCar Challenge
B、The Future of Car Sales
C、The Objection to TrueCar
D、The Illegal Deals on TrueCar
答案A
解析 本题属于全文主旨题，需定位各段段落主题：第一段：客户成功购车之后TrueCar网才会向经销商收取费用。第二段：TrueCar网对经销商和消费者都有益处。第三段：本田公司警告经销商，禁止“诱导转向”销售汽车。第四段：TrueCar网否认公司存在“诱导转向”的问题。第五段：各州监管部门已开始行动，禁止“对缝”行为。第六段：TrueCar网站若取得合法性，将获得更多利益。综上可知，全文讨论的核心是TrueCar网的发展及面临的问题，因此，选项A概括全面，是正确选项。选项B扩大范围，本文只提到TrueCar网站的发展，并没有扩大到整个汽车销售行业的未来。选项C以偏概全，本文虽然提到了TrueCar网面临的问题，及部分人员的不满，但是首先说明了TrueCar网对消费者和经销商都有益处，且最后指出了其发展的希望，可见并不是一味对TrueCar网的反对。选项D就事论事、无中生有，文中虽然提到TrueCar网站上存在一些违反法律的行为，但是并没有“非法交易”，而且这也不是本文的主旨。
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