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  3. Thrifty shoppers do not have to look far to find a bargain. Offers abound in the cut-throat world of British supermarkets. Recei

Thrifty shoppers do not have to look far to find a bargain. Offers abound in the cut-throat world of British supermarkets. Recei

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问题     Thrifty shoppers do not have to look far to find a bargain. Offers abound in the cut-throat world of British supermarkets. Received wisdom suggests that people trying to save money on their groceries should shop around to get the best prices. But research presented on April 9th at the Royal Economic Society suggests that those who do so end up paying more.
    Kun Tian, a researcher at Cardiff Business School, and Ji Yan of Durham University, the paper’s authors, argue that people who buy all their groceries at just one big supermarket pay less than those who purchase equivalent goods at a mixture of several supermarkets. Data from Kantar World panel, a market-research firm, show similar trends. Unlike Mr. Tian’s study, these cover total purchases rather than comparing equivalent baskets of goods. They show that people who bought groceries in just one store during the 12 weeks to September 2013 spent ￡631. Those who went to ten different places, by contrast, forked out ￡1,249.
    Many of those high-spending shoppers probably had money to burn. But bargain hunters who visit lots of shops are exposed to more products, and thus more likely to buy things they had not planned to, argues Phil Dorsett, an analyst at Kantar. Mr. Tian reckons that irregular shoppers suffer from missing out on savings offered to more loyal customers, especially those earned after spending a lot in a particular store. Shoppers who frequent an abundance of different outlets also tend to be older, says Mr. Tian. They are less likely than people with young families to take advantage of deals that require them to buy goods in bulk.
    Those who buy their groceries in fewer stores—and so spend less—are also more likely to do their shopping online. And on the Internet they are more likely to buy products from supermarkets’ cheaper own-label ranges, says Edward Garner, also of Kantar. Supermarkets do not always stock such ranges in their small convenience outlets: people shopping in a hurry may as well be encouraged to buy more expensive varieties. In big stores, low-cost lines may be placed well above or below a shopper’s line of sight. Search a supermarket’s online store, however, and they pop up just as attractively as more expensive brands. That provides much less scope for shelf deception.
It can be learned from Paragraph 2 that going to different stores may______.
选项 A、be time-consuming
B、help you save money
C、cost you more money
D、be a welcome strategy
答案C
解析 根据第二段最后两句可得出答案：They show that people who bought groceries in justone store during the 12 weeks to September 2013 spent ￡631．Those who went to ten differentplaces，by contrast，forked out ￡1，249．这两句指出“在1家店购物的人花费631英镑。而去10家不同店的人花了1 249英镑”，由此可以得出结论：去不同的店更浪费钱。故[C]项cost you more money为该题答案。
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