2. 外语
  3. By the time the Olympics begin in Atlanta this summer, the business world will have spent more than $1 billion to link their nam

By the time the Olympics begin in Atlanta this summer, the business world will have spent more than $1 billion to link their nam

admin2012-02-27  64
问题     By the time the Olympics begin in Atlanta this summer, the business world will have spent more than $1 billion to link their names and products to the Olympic Games. There are 10 Worldwide Sponsors, 10 Centennial Olympic Partners, about 20 regular sponsors and more than a hundred licensees (领有执照者). The Atlanta Games will boast an "official" timepiece (clock), two official game shows, and two official vehicles: a family car, and a luxury sedan (轿车). But what exactly do these companies reap for their huge investment? At the very least, they command tickets to the most popular events, invitations to the best parties and prime hotel rooms. But most of all, according to US Postal Service, it is purchasing the right to spend money.
    And the right to spend money is expensive. The biggest backers, Olympic sponsors like Anheuser-Busch, Coca-Cola, McDonald’s and Xerox, commit up to $40 million. But, getting the rights to the Olympic rings is only half the battle. The other half is the challenge to sort of wrap their product brands around that image. Often that means TV time. And at roughly $ 400,000 per 30-second slot, some of the biggest sponsors have already locked up every commercial slot in their product categories that NBC has to sell.
    Not everyone is convinced that the Games are worth the price of business admission. The biggest and most conspicuous naysayer (反对者) is Nike. Its spokesman says: "If I see a Reebok official who may not be in the best shape firing the starting pistol and Carl Lewis wearing Nike shoes, I’m going to go with Carl because that’s the authentic link. Nike’s strategy is hard to argue with-instead of sponsoring the Olympics, it sponsors Olympians.
    Yet even Nike wants a piece of the Atlantic action. Along with some other non-sponsors, Nike is trying to dot downtown Atlanta with billboards. Advertisement, it’s another Olympic event.
What is the passage mainly about?
选项 A、Businesses’ gaining profit from the Olympics.
B、The 1996 Atlanta Olympic Games.
C、The Olympic sponsorship.
D、Importance of the Olympic Games.
答案A
解析 本题是主旨题。文章阐述的是亚特兰大奥运会赞助商的情况，说明这些公司和商家也在为赢利而进行着一场激烈的竞赛，四个选项中能准确概括文章大意的是A选项。文章讨论的重点不是奥运会的赞助问题而是赞助者们的行为和目的，故C选项不正确。
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