首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、Because she also uses the soap for better skin. B、Because she admires the movie star. C、Because she considers it a good exampl
A、Because she also uses the soap for better skin. B、Because she admires the movie star. C、Because she considers it a good exampl
admin
2011-01-10
53
问题
Woman: Isn’t advertising really a kind of lying?
Man: I don’t think so. Quite often people do try to get away with those types of things, but the Federal Trade Commission is always very quick to jump on them to force them to show evidence to back up the claims.
Woman: I mean in your work. I mean, don’t you actually tell lies to get people buy things? Let me give you an example. You know, a movie star says that she uses—a starlet—says that she uses a certain kind of soap every night to make her skin look beautiful and, of course, she doesn’t use it at all, or hardly ever.
Man: I think if you go back very recently, just within the last year, you’ll remember that one of our famous singers and actors and was uh… called down for just that very thing, where he endorsed a product which he didn’t use and had to take back what he said in his endorsements.
Woman: I see, so what you’re saying is that you’re freed to be honest in the profession.
Man: In some cases that may be true. I won’t deny that.
Woman: Well, you’ve been in the ad business for nearly 15 years. What kind of work do you find most interesting?
Man: I would say, developing new markets, or not so much new markets, but when you have a product which previously people didn’t perceive that they needed, but it is an advancement or an improvement over what people previously used, and are able to educate people and inform them of a particular thing, and they discover it will make their life better and it is something that they could use.
Woman: To try to make them understand what’s going on with a new product?
Man: Basically, that’s it. This is where a lot of the progress or the amenities in life which we take for granted now… this is how they originally developed. Somebody thought of a new idea and convinced people that it was something they needed and after a period or time, it became what they considered a necessity. In other words, the advertising as a promotion will make people aware of a product, but… the product’s own worth will determine whether or not it’s something that people will bring into their daily lives.
Woman: And… I suppose that if it endures over a long period of time that shows that the product really does have a stable value and that you’re not lying.
Man: Well, I think that’s a fair assumption… I won’t try to tell you that in promoting things, people never lie, but the initial promotion simply gets people to try a product for the first time. And then if the product itself has any merit, then people will continue to use it. So, the quality of a product will determine whether it has any staying power.
27. What does the Federal Trade Commission force advertisers to do?
28.Why does the woman mention the movie star?
29.What kind of work does the man find most interesting in the ad business?
30.What does the man think is important in making people bring a product into their daily lives?
选项
A、Because she also uses the soap for better skin.
B、Because she admires the movie star.
C、Because she considers it a good example of certain ads.
D、Because she thinks that it is a good idea to have a movie star endorse a product.
答案
C
解析
转载请注明原文地址:https://www.kaotiyun.com/show/xRcO777K
本试题收录于:
NAETI中级口译笔试题库外语翻译证书(NAETI)分类
0
NAETI中级口译笔试
外语翻译证书(NAETI)
相关试题推荐
TheSocialSecurityActdidnotincludehealthinsurancebecausethecommissionconsideredthatitsinclusionwouldjeopardizet
Shouldwecareifover150knownspeciesofanimalshave【C1】______fromtheearthinthelastfiftyyears?Shouldwebeconcerned
Thecompleterangefromsizesandshapesofthehumanpopulationcanbeexaminedtodeterminereach,accessandviewingcapabili
Hispeersadmonishedhimthathehadtoincreasehisstudytimeasthefinalexaminationwasaroundthecorner.
Theexaminerfailedsomecandidates,and15ofthembeingstudentswithoutworkexperience.
Campanawaschargedofsexuallyassaultingtwentyboyswhenheworkedinaprivateschool.
Thedesignofdrainagesystemisimportantin________planningbecausethewaterlogdisasterisgettingworsetheseyears.
中美两国建交以来,人民之间的交往不断扩大。两国已缔结了33对友好省州和123对姊妹城市。去年,到中国旅游的美国人多达131万人次。中国赴美探亲、求学、经商的有44万人次。中国有超过18万人曾在美国留学,目前在读的留学生有六万余人。而在中国学习的美国留学生
Thetwomenhavebeenveryintimateandreliablefriendsthroughouttheirlives.
Crypticcoloringisbyfarthecommonestuseofcolorinthestruggleforexistence.Itisemployedforthepurposeofattack(a
随机试题
某一社区护士正在进行以“冬季老年人保健”为主题的讨论会。共享信息的最基本传播形式为
试验研究的基本要素有
流感病毒能溶解宿主细胞表面的神经氨酸的结构是
下列哪种病变X线片表现为根尖周圆形低密度透射区,边缘有一薄层质密白线
某车间负荷采用低压三相电源线路供电,线路长度L=50m,允许电压降5%,保护装置0.4s内可切除短路故障,线路发生最大的短路电源Lk=6.8kA,线路采用铜芯交联聚乙烯绝缘电缆穿钢管明敷,环境温度40℃,电源导体最高温度90℃,电缆经济电流密度2.0A/m
下列各项情形中,成立自首的是()。
下列对于智能决策支持系统(IDSS)的理解不正确的是()。
据了解各地对××问题反映很强烈,请注意清理这些流言,并及时报告局政策研究室。
关于像素的颜色范围说法正确的是( )
Ifyoudonothaveto(11)allthemoneythatyoumake,thenyouareabletosavemoney.Somepeopletrytosave(12).The
最新回复
(
0
)