首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、Because she also uses the soap for better skin. B、Because she admires the movie star. C、Because she considers it a good exampl
A、Because she also uses the soap for better skin. B、Because she admires the movie star. C、Because she considers it a good exampl
admin
2011-01-10
52
问题
Woman: Isn’t advertising really a kind of lying?
Man: I don’t think so. Quite often people do try to get away with those types of things, but the Federal Trade Commission is always very quick to jump on them to force them to show evidence to back up the claims.
Woman: I mean in your work. I mean, don’t you actually tell lies to get people buy things? Let me give you an example. You know, a movie star says that she uses—a starlet—says that she uses a certain kind of soap every night to make her skin look beautiful and, of course, she doesn’t use it at all, or hardly ever.
Man: I think if you go back very recently, just within the last year, you’ll remember that one of our famous singers and actors and was uh… called down for just that very thing, where he endorsed a product which he didn’t use and had to take back what he said in his endorsements.
Woman: I see, so what you’re saying is that you’re freed to be honest in the profession.
Man: In some cases that may be true. I won’t deny that.
Woman: Well, you’ve been in the ad business for nearly 15 years. What kind of work do you find most interesting?
Man: I would say, developing new markets, or not so much new markets, but when you have a product which previously people didn’t perceive that they needed, but it is an advancement or an improvement over what people previously used, and are able to educate people and inform them of a particular thing, and they discover it will make their life better and it is something that they could use.
Woman: To try to make them understand what’s going on with a new product?
Man: Basically, that’s it. This is where a lot of the progress or the amenities in life which we take for granted now… this is how they originally developed. Somebody thought of a new idea and convinced people that it was something they needed and after a period or time, it became what they considered a necessity. In other words, the advertising as a promotion will make people aware of a product, but… the product’s own worth will determine whether or not it’s something that people will bring into their daily lives.
Woman: And… I suppose that if it endures over a long period of time that shows that the product really does have a stable value and that you’re not lying.
Man: Well, I think that’s a fair assumption… I won’t try to tell you that in promoting things, people never lie, but the initial promotion simply gets people to try a product for the first time. And then if the product itself has any merit, then people will continue to use it. So, the quality of a product will determine whether it has any staying power.
27. What does the Federal Trade Commission force advertisers to do?
28.Why does the woman mention the movie star?
29.What kind of work does the man find most interesting in the ad business?
30.What does the man think is important in making people bring a product into their daily lives?
选项
A、Because she also uses the soap for better skin.
B、Because she admires the movie star.
C、Because she considers it a good example of certain ads.
D、Because she thinks that it is a good idea to have a movie star endorse a product.
答案
C
解析
转载请注明原文地址:https://www.kaotiyun.com/show/xRcO777K
本试题收录于:
NAETI中级口译笔试题库外语翻译证书(NAETI)分类
0
NAETI中级口译笔试
外语翻译证书(NAETI)
相关试题推荐
Ourholidayisdoomedtofailurewithoutyou.
Thepreservedfoodshouldretainpalatableappearance,flavor,andtexture,aswellasitsoriginalnutritionalvalue.
Celebrate.Celebrate.PhysiciansaredelightedwithaFoodandDrugAdministration(FDA)advisorypanel’srecommendationearliert
Modernindustrialsocietygrantslittlestatustooldpeople.Infact,suchasocietyhasasystemofbuilt-inobsolescence.The
MaintainingFriendshipinAdolescenceSecondaryschoolcanbea【C1】______placeforadolescentswhodon’thaveabestfriend
Ifpeoplecannotaffordtobuytheirownhouse,theycanrentpropertyfromaprivatelandlord,as10%ofthepopulationdoes,o
Forthelastfewdecades,theJapaneseconceptofagoodlifewasdefinedbynarrowparameters:childrenwouldstudyhard,atten
LadiesandGentlemen,RecentpollsshowthatthemajorityofAmericansactuallydobelievethatSino-Americanrelationship,
A、Theydoubtthisstudy.B、Theyarenotsurprised.C、Theyblametheresultonuniversity.D、Bothb&c.D本题为细节题。只要能把握文章中“Somestud
Crypticcoloringisbyfarthecommonestuseofcolorinthestruggleforexistence.Itisemployedforthepurposeofattack(a
随机试题
简述劳动保障监察的意义。
为了消除腐败、廉洁为政,某部门除了大力提倡工作人员要求严格自律之外,还一直实行着一种岗位轮换制度,规定处级以上的干部在同一岗位工作不得超过五年。这种做法可以认为是一种()。
Mondaymorningisalwaystheworstmorningoftheweek.Everybodyis【C1】______;everybodyis【C2】______ahurry.LastMonday’s【C3】
下列各种传染过程中,哪种感染类型增多会造成该疾病的传播流行
等边三角形ABC,边长为a,沿其边缘作用大小均为F的力F1、F2、F3,方向如图4-12所示,力系向A点简化的主矢及主矩的大小分别为()。
根据2004年4月国务院《关于调整部分行业固定资产投资项目资本金比例的通知》,房地产开发项目资本金占项目总投资的比例不得低于()。
研究表明,口腔中存在一种格式链球菌,容易在牙齿表面形成斑块,并且会从牙龈的出血伤口进入血管,格式链球菌的外表有一种分子结构,与一种具有凝血作用的蛋白质相似,会导致血小板凝聚成团,逐渐引发血栓和心内膜炎等,因此,注意口腔卫生,可以预防心血管疾病。以下各项如果
下列语句中没有歧义的是()。
用直接插入排序方法对下面四个序列进行排序(由小到大),元素比较次数最少的是______。
Manythingsaboutlanguageareamystery,andmanywillalwaysremainso.Butsomethingswedoknow.First,weknowthata
最新回复
(
0
)