2. 外语
  3. You work for an established company which would like to expand into new markets. The company has decided to employ a market rese

You work for an established company which would like to expand into new markets. The company has decided to employ a market rese

admin2018-04-18  91
问题    You work for an established company which would like to expand into new markets. The company has decided to employ a market research organisation to help with this. Your boss has asked you to write to various market research organisations.
   Write a letter to be sent to these market research organisations:
   introducing your company
   describing what you would like the market research organisation to do
   explaining how your company intends to use the results of the market research
   saying how the market research organisation should respond if interested.
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答案Dear Sir/Madam, We are writing to express our interest in a market research report for Latin America where we would like to expand to. Our bank, XYZ AG, is not only well established in our home country in Switzerland but also in Asia where we expanded our business to ten years ago. Our core business is the wealth management for private clients who are living there. Last month we have decided that would like to expand into Latin America where we see a huge potential. Therefore we would need a market research report. This report should consist of the following points: Where do the most wealthy Latin American people live? Would these people consider opening an account with a foreign bank like XYZ and what service would they require? Would they prefer to be advised from our staff in Swtizerland or would they like to have an advisory office in their home country? Having this market research report containing the information mentioned-above we would decide if we are going to open an advisory office in Latin America and where. Additionally, we would be able to prepare our advisors for their new duties. If you are interested in providing us with this report please send an email or letter within the next ten days to the address mentioned-below with a proposal of how the report would look like and the conditions of your company. We look forward to hearing from you. Yours faithfully, AAA BBBB Peter Miller Project Manager Deskhead Project Management Lat Am XYZ AG P.O. BOX 5000 5055 Basel, Switzerland aaaa.bbbb@xyz .com
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