首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
When we conduct foreign trade, the importance of understanding the language of a country cannot be underestimated. The successfu
When we conduct foreign trade, the importance of understanding the language of a country cannot be underestimated. The successfu
admin
2009-05-24
101
问题
When we conduct foreign trade, the importance of understanding the language of a country cannot be underestimated. The successful marketer must achieve export communication which requires a thorough understanding of the language as well as the ability to speak it. Those who deal with advertising should be concerned less with obvious differences between languages and more with the exact meanings expressed.
A dictionary translation is not the same as an idiomatic interpretation, and seldom will the dictionary translation meet the needs. A national producer of soft drinks had the company’s brand name impressed in Chinese characters which were phonetically(按照发音地, 语音学上) accurate. It was discovered later, however, that the translation’s literal meaning was "female horse fattened with wax", hardly the image the company sought to describe. So carelessly translated advertising statements not only lose their intended meaning but can suggest something very different including something offensive or ridiculous, Sometimes, what was translated was not an image the companies had in mind for their products. Many people believe that to fully appreciate the true meaning of a language it is necessary to live with the language for years. Whether or not this is the case, foreign marketers should never take it for granted that they are affectively communicating in another language.
选项
A、Idiomatic Meanings of Languages.
B、Language Problems in Foreign Trade.
C、Translation Failures in Foreign Trade,
D、Culture Difference between Languages.
答案
B
解析
本文主要说的是对外贸易中的语言问题;A和D只是分别在一段和三段中提到的细节问题,而C是第二段所举的一些例子。
转载请注明原文地址:https://www.kaotiyun.com/show/vNYi777K
本试题收录于:
GCT工程硕士(英语)题库专业硕士分类
0
GCT工程硕士(英语)
专业硕士
相关试题推荐
Researchfindingsshowwespendabouttwohoursdreamingeverynight,nomatterwhatwe______duringtheday.
Theexperimentconductedbytheresearcherwasmeantto______.Whatisoneofthepossibleconclusionsoftheexperiment?
Theexperimentconductedbytheresearcherwasmeantto______.Thenumberofrefereeingerrorsintheexperimentalmatcheswas
Pupil:Iapologizeforbeinglatethismorning.Myalarmclockdidn’tring.Teacher:______
Americannolongerexpectpublicfigures,whetherinspeechorinwriting,tocommandtheEnglishlanguagewithskillandgift.
Accordingtothepassage,Brazilhascutbackitspopulationgrowth______.SoapoperashavehelpedinloweringBrazil’sbirth
ThepositionmaybringtheemployeeanannualincomeofthefollowingEXCEPT______.Thequalifiedapplicantshould______.
Whatkindofpersonneedsthisservice?Ifyouhave20pagestobetyped,howlongdoesittaketogetthemfinished?
Beijing’stophotelsarefieldingscoresofcallsfromforeignersandChinesepeopleeagertobookroomsduringthe2008Olympic
Hekepta______holdonherhandashehelpedheroverthefence.
随机试题
关于骨纤维异常增生症骨小梁变化哪项是错误的
A.青霉素GB.头孢氨苄C.林可霉素D.链霉素E.四环素治疗斑疹伤寒,应首选
根据《建设工程项目管理规范》(GB/T50326—2006),下列属于施工方项目经理的管理权限的是()。
某企业职工小马不喜欢现在的工作,经常出工不出力,多次因工作质量问题与主管领导发生摩擦。小马想主动解除劳动合同,但又有顾虑,原因是小马在1年前接受企业的安排,到国外参加了专业培训,企业为此支付了4万元培训费用,且小马与企业订立了培训服务期协议和竟业限制协议。
下列图示中有关固定资产成本表述中不正确的有()。
菲律宾人忌讳的数字是()。
在解决问题的方法中,使用手段一目标分析法的关键是________。
A、 B、 C、 D、 C每组图形的第3个图由前两个图形叠加去同,再除掉右面的一部分得至U。
对长度为n的线性表排序,在最坏情况下,比较次数不是n(n-1)/2的排序方法是()。
学生关系模式中有D(D#,Dn,D1,DAddr)(其属性分别为系编号、系名称、系主任和系地址)和S(S#,Sn,SG,Date,Maj,D#)(其属性分别为学号、姓名、性别、入学日期、专业和系编号)两个关系,关系S的主键(码)是S#,关系S的外键(码)是
最新回复
(
0
)