首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Success Stories One of the most successful fashion companies in the world is Benetton. The Benetton family opened their first
Success Stories One of the most successful fashion companies in the world is Benetton. The Benetton family opened their first
admin
2009-06-15
76
问题
Success Stories
One of the most successful fashion companies in the world is Benetton. The Benetton family opened their first shop in Italy in 1968.(46)Benetton followed four marketing principles in order to achieve their success.
The first principle is Consumer Concept. To build a successful business, you have to develop products around things people value, especially quality.(47)He created clothes to match people’s wants: the style is casual; the colors and patterns are bold; and the quality is excellent.
The System Link is another feature of good marketing. For Benetton, this means waiting to get information about what customers like and what they dislike before making the clothes.(48)
The Information Link means making sure the company responds quickly to people’s demands.(49)This information is then sent to the main office in Italy. Benetton can use this information to identify popular products and to continue making them; it can also identify less popular products and stop making them.
A final important marketing principle is the Retail Link. There are Benentton stores in countries around the world. All the stores have the same clothing, the same window displays, and the same approach to sales.(50)
The things people like about Benetton stores are that the quality is always high and the prices are generally low. And that spells success.
A. The founder of Benetton began by asking people what they wanted.
B. There used to be a good reason for this.
C. When something is sold at a Benetton store, the store records information about the type, size, and color of the item.
D. Today, there are Benetton shops in major cities all over the world~
E. This means that customers can go into any Benetton store in the world and be sure of what they are buying.
F. In other words, Benetton’s clothes are made to order.
选项
答案
D
解析
转载请注明原文地址:https://www.kaotiyun.com/show/uuGd777K
本试题收录于:
职称英语综合类C级题库职称英语分类
0
职称英语综合类C级
职称英语
相关试题推荐
HowtoStayYoungIfyouwanttostayyoung,sitdownandhaveagoodthink.ThisistheresearchfindingbyateamofJapan
CharlieChaplinCharlieChaplinwasbornonApril16,1889inLondon.Hisfatherwasanentertainerandalthoughnotoneof
TechnologyinOurModernLivesThroughoutthe20century,from1900onwards,peoplehavedreamtofthetechnologicaladvance
Assoonaswecrossedtheborder,enemytroopsstartedfiringatourtroops.
Itseemshighlyunlikelythatshewillpasstheexam.
Anyonewhodoesnothaveafreeticketmustpaythefeeforgoingin.
AmericanDreamsThereisacommonresponsetoAmericaamongforeignwriters:theUSisalandofextremeswherethebestof
WhichofthefollowingstatementsaboutFlowersandYeoistrue?FlowersandYeohavestartedaprogramme
Thereisnogoodplacetohaveacarcrash--butsomeplacesareworsethanothers.Inaforeigncountry,forinstance,(1)toex
Stress1.Howoftendoyousitstillanddoabsolutelynothing?Theusualanswerthesedaysisnever,orhardlyever.Asthe
随机试题
复合型病毒是一种具有多种病毒特征的病毒,那么它同时可以感染哪两种类型的文件呢_______
怎样选用孔加工刀具?
转化率越高参加反应的原料量越多,所以转化率越高越好。 ()
Weareleavingatsixinthemorning,andhopeto______mostofhisjourneybylunchtime
热痉挛中最常见痉挛的肌肉是
化学反应低温自发,高温非自发,该反应的()。
某矿山企业发生井下透水事故,造成157人被困。国务院接到事故报告后,立即启动了国家安全生产事故灾难应急预案,组织救援。该事故灾难的应急领导机构是()
下列各项中,属于应在资产负债表中列示的项目有()。
党的十八届四中全会通过的《决定》指出,建立法官、检察官逐级遴选制度,初任法官、检察官由()统一招录,一律在基层法院、检察院任职。
从所给的四个选项中,选择最合适的一个填入问号处,使之呈现一定的规律性:
最新回复
(
0
)