首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Direct adverting includes all forms of sales appeals, mailed, delivered, or exhibited directly to the prospective buyer of an ad
Direct adverting includes all forms of sales appeals, mailed, delivered, or exhibited directly to the prospective buyer of an ad
admin
2013-01-25
52
问题
Direct adverting includes all forms of sales appeals, mailed, delivered, or exhibited directly to the prospective buyer of an advertised product or service, without use of any indirect medium, such as newspapers or television.. Direct advertising logically may be divided into three broad classifications, namely, direct-mail advertising, mail order advertising, and unmailed direct advertising.
All forms of sales appeals that are sent through the mails are considered direct-mail advertising. The chief functions of direct-mail advertising are to familiarize prospective buyers with a product, its name, its maker, and its merits and with the product’ s local distributors. The direct-mail appeal is designed also to support the sales activities of retailers by encouraging the continued patronage of both old and new customers.
When no personal selling is involved, other methods are needed to persuade people to send in orders by mail. In addition to newspapers, magazines, radio, and television, other special devices order promotions are designed to accomplish a complete selling job without salespeople.
Used for the same broad purposes as direct-mail advertising, unmailed direct-mail advertising, includes all forms of indoor advertising displays and all printed sales appeals distributed from door to door, handed to customers in retail stores or conveyed in some other manner directly to the recipient.
With each medium competing keenly for its share of the business, advertising agencies continue to develop new techniques for displaying and selling wares and services. Among these techniques have been vastly improved printing and reproduction methods in the graphic field, adapted to magazine advertisements and to direct-mall enclosures; the use of color in newspaper advertisements and in television; and outdoor signboards more attractively designed and efficiently lighted. Many subtly effective improvements are suggested by advertising research.
Direct advertising ______.
选项
A、includes all forms of sales appeals to the prospective buyer
B、is produced mainly for newspaper or television
C、is an activity by which real products are shown to buyers
D、uses post as a chief means to contact prospective buyers
答案
C
解析
根据全文中数处介绍文字可以得出正确答案为C。
转载请注明原文地址:https://www.kaotiyun.com/show/uP1O777K
0
考博英语
相关试题推荐
IntheUnitedStates,theprovisionsoftheconstitutionofanystatemaynotconflictwiththoseoftheFederalConstitution.
Rifleshootinghasbecomeafavoritediversionofcitydwellersnowadays,andgroupsofpeopleorganizeweekendtarget-shootinge
Dogsaresocialanimalsandwithoutpropertraining,theywillbehavelikewildanimals.Theywillspoilyourhouse,destroyyo
Stratford-on-Avon,asweallknow,hasonlyoneindustry—WilliamShakespeare—buttherearetwodistinctlyseparateandincreasingl
Directadvertingincludesallformsofsalesappeals,mailed,delivered,orexhibiteddirectlytotheprospectivebuyerofanad
WhendoingbusinesswithanArab,youhavetoendurehoursofsmalltalk,waitingforthetopicofcommercetobebroached,
Thelowoperatingcostsoftheforeigncompanywill_____thehighlaborcoststhebusinesspaysinitsowncountry.
Atfirst,movieswerelittlemorethanamusing______picturesthatappearedtomove.
Duringthenormaldevelopmentofself,achildisaffectedbycertaininfluentialfactors.(1)Infantsformanattachmentwitht
Duringthenormaldevelopmentofself,achildisaffectedbycertaininfluentialfactors.(1)Infantsformanattachmentwitht
随机试题
Addressforms,asasusceptiblelinguisticphenomenon,havealwaysbeentheobjectofsociolinguisticresearches.
一书四方案
保存移植器官的错误方法是
可用作混悬剂中稳定剂的有
借用其他企业的资质证书参加投标,属于(),是法律所禁止的。
【厦金制度】南京大学2013年中国近现代史真题;中山大学2013年历史学基础真题;兰州大学2013年中国史基础真题;福建师范大学2013年中国史综合真题;华中师范大学2014年中国史基础真题;2014年历史学统考真题;中南大学2014年中国近代史真题;南京
试述遗传和环境在个体发展中的作用。
如下图所示的4棵二叉树中,不是完全二叉树的是()。
To:LeeBrightFrom:FiilmoreBankDearMrBright:ThankyouforyouremaildatedOct14regardingafeechargedtoyourchec
TheprofessoralreadyknowssomethingaboutClarefromher______.
最新回复
(
0
)