首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Direct adverting includes all forms of sales appeals, mailed, delivered, or exhibited directly to the prospective buyer of an ad
Direct adverting includes all forms of sales appeals, mailed, delivered, or exhibited directly to the prospective buyer of an ad
admin
2013-01-25
60
问题
Direct adverting includes all forms of sales appeals, mailed, delivered, or exhibited directly to the prospective buyer of an advertised product or service, without use of any indirect medium, such as newspapers or television.. Direct advertising logically may be divided into three broad classifications, namely, direct-mail advertising, mail order advertising, and unmailed direct advertising.
All forms of sales appeals that are sent through the mails are considered direct-mail advertising. The chief functions of direct-mail advertising are to familiarize prospective buyers with a product, its name, its maker, and its merits and with the product’ s local distributors. The direct-mail appeal is designed also to support the sales activities of retailers by encouraging the continued patronage of both old and new customers.
When no personal selling is involved, other methods are needed to persuade people to send in orders by mail. In addition to newspapers, magazines, radio, and television, other special devices order promotions are designed to accomplish a complete selling job without salespeople.
Used for the same broad purposes as direct-mail advertising, unmailed direct-mail advertising, includes all forms of indoor advertising displays and all printed sales appeals distributed from door to door, handed to customers in retail stores or conveyed in some other manner directly to the recipient.
With each medium competing keenly for its share of the business, advertising agencies continue to develop new techniques for displaying and selling wares and services. Among these techniques have been vastly improved printing and reproduction methods in the graphic field, adapted to magazine advertisements and to direct-mall enclosures; the use of color in newspaper advertisements and in television; and outdoor signboards more attractively designed and efficiently lighted. Many subtly effective improvements are suggested by advertising research.
Direct advertising ______.
选项
A、includes all forms of sales appeals to the prospective buyer
B、is produced mainly for newspaper or television
C、is an activity by which real products are shown to buyers
D、uses post as a chief means to contact prospective buyers
答案
C
解析
根据全文中数处介绍文字可以得出正确答案为C。
转载请注明原文地址:https://www.kaotiyun.com/show/uP1O777K
0
考博英语
相关试题推荐
Duringthepastgeneration,theAmericanmiddle-classfamilythatoncecouldcountonhardworkandfairplaytokeepitselffin
Thebusinesswasforcedtoclosedownforaperiodbutwas_____revived.
ItriedveryhardtopersuadehimtojoinourgroupsbutImetwithflat_____.
Ms.Breenhasbeenlivingintownforonlyoneyear,yetsheseemstobe________witheveryonewhocomestothestore.
______,wirelesscommunicationswillincreasinglybecomepartofthefabricofeverydaylife.
HehasbeenplowingthroughabiographyofLyndonJohnsonanda______ofHenryKissinger.
Duringthenormaldevelopmentofself,achildisaffectedbycertaininfluentialfactors.(1)Infantsformanattachmentwitht
Thereareseveralpossibleexplanationsforthegreaterjob______inJapanincontrasttothegreatjobmobilityintheUnitedSt
Euthanasiaisapracticeofmercifullyendingaperson’slifeinorderto______thepersonfromanincurablediseaseandintolera
Asthehorizonsofsciencehaveexpanded,twomaingroupsofscientistshaveemerged.Oneisthepurescientist;theother,the
随机试题
如动画所示,机动车通过铁路道口的做法是正确的。
患者,女,32岁。因劳力性心慌、气急3年,体检确诊为风湿性心脏瓣膜病,超声心动图显示二尖瓣瓣膜轻度增厚,开放呈鱼嘴状,瓣口面积0.8cm2,腱索稍增粗,其他瓣膜正常。心电图表现应为
药学技术人员在取得执业药师资格证书后,欲从事执业药师执业活动。关于其应履行的程序和要求的说法,正确的有
(2008年)闭口热力系统与开口热力系统的区别在于()。
依据施工合同示范文本的规定,()造成工期延误,经工程师确认后工期可以相应顺延。
对于依法必须招标的工程建设项目,排名第一的中标候选人(),招标人可以确定排名第二的中标候选人为中标人。
以下属于个人汽车贷款审查和审批环节的主要风险点的是()。
蒙古包里若有病人,便在包前门的右侧缚一条绳子,把绳子的一头埋在地下,表明主人不能待客,来访者就不应进门。()
Theterme-commercereferstoallcommercialtransactionsconductedovertheInternet,includingtransactionsbyconsumersandb
Lookatthefollowingnamesofpeopleororganisations(Questions33-36)andthelistofopinionsbelow.Matcheachnamewithth
最新回复
(
0
)