首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Importance of the Public Image Public image refers to how a company is viewed by its customers, suppliers, and stockholders (股东)
Importance of the Public Image Public image refers to how a company is viewed by its customers, suppliers, and stockholders (股东)
admin
2012-12-22
92
问题
Importance of the Public Image
Public image refers to how a company is viewed by its customers, suppliers, and stockholders (股东), by the financial community, by the communities in which it operates, and by the federal and local governments. Public image is controllable to a(51)extent, just as the product, price, place, and promotional efforts are.
A firm’s public image(52)a vital role in the attractiveness of the firm and its products to employees, customers,(53)to such outsiders as stockholders, suppliers, creditors (债权人), government officials, as well as(54)special groups. With some things it is impossible to satisfy all the diverse publics: for example, a new highly automated plant may meet the(55)of creditors and stockholders, but it will undoubtedly find resistance from employees who see their(56)threatened. On the other hand, high-quality products and service standards should bring almost complete approval,(57)low quality products and false claims would be widely looked down upon.
A firm’s public image,(58)it is good, should be treasured and protected. It is a(59)asset that usually is built up over a long and satisfying relationship of a firm with its publics. If a firm has(60)a quality image, this is not easily countered or imitated by competitors.(61)an image may enable a firm to charge higher prices, to woo (追求) the best distributors and dealers, to attract the best employees, to(62)the most favorable creditor relationships and lowest borrowing costs. It should also allow the firm’s stock to command a higher price-earnings ratio than other firms in the same industry(63)such a good reputation and public image.
A number of factors affect the public image of a corporation.(64)include physical facilities, contacts of outsiders with company employees, product quality and dependability, prices(65)competitors, customer service, the kind of advertising and the media and programs used, and the use of public relations and publicity.
选项
A、They
B、Many
C、Some
D、Most
答案
A
解析
转载请注明原文地址:https://www.kaotiyun.com/show/u5Ud777K
本试题收录于:
职称英语综合类A级题库职称英语分类
0
职称英语综合类A级
职称英语
相关试题推荐
Theoriginalexperimentcannotbeexactlyduplicated.
ThecompanyissuesanannualreporteveryMarch.
1.AlthoughoriginallyaGermaninnovation,kindergartengotitsrealstartintheUnitedStatesasamovementtoprovideanimp
Weknowforsurethatcolonizationbeganattheendofthe15thcentury.ThenameNewEnglandwasgiventothenorthernareaof
RichesandRomanceFromFrance’sWineHarvestSeptemberisharvesttime.Andwithbunchesofgrapesswinging(摇滚)inthewind
Shewasunwillingtogobutshebadnochoice.
NaturalMedicinesSinceearliestdays,humanshaveusedsomekindsofmedicines.Weknowthisbecausehumanshavesurvived.An
ThroughoutBritain’shistory,therehasbeennoguaranteethataninvasionwouldnothappen.TheRoyalAirForcewilllaunchma
随机试题
Hismannerwas________offendeveryonewhohemet.
以下哪种方法对慢性胃炎的分型意义不大
男性,35岁,急性阑尾炎穿孔,弥漫性腹膜炎手术后6天,腹部持续性胀痛不适,伴少量呕吐,停止排气排便。体格检查:全腹膨胀伴不固定压痛,肠鸣音未闻及,腹部X线平片见全腹小肠结肠均匀地充气扩张。
【背景资料】某工程公司中标承包一城市道路施工项目,道路总长15km,其中包括一段燃气管线的敷设。工程建设工期很紧。为抓紧时间,该公司很快组成项目经理部,项目部进行了临建。项目部拿到设计院提供的设计施工图决定立即开始施工,监理工程师尚未到场。开工后
甲市税务机关在对车辆进行普查时,发现李某有一辆挂乙市临时牌照的小轿车(未按规定缴税,且不能向甲市税务机关提供购车发票和有关购车证明资料),临时牌照已经超过限定日期30天。已知:国家税务总局核定的同类型小轿车的最低计税价格为12万元,李某回到乙市向乙市税务机
下列关于同一财产向两个以上债权人抵押的,变卖所得价款清偿债权的说法不正确的是()。
甲向乙借款50万元,约定以甲的A幢房屋抵押给乙,双方为此签订了抵押合同,但在抵押登记时,登记为以甲的B幢房屋抵押给乙。后甲未能按约还款,乙欲行使抵押权。根据《物权法》的规定,下列关于乙行使抵押权的表述中,正确的是()。
财务杠杆,是指由于固定财务费用的存在而导致普通股每股利润变动率大于息税前利润变动率的杠杆效应。只要在企业的筹资方式中有固定财务费用支出的债务,就会存在财务杠杆效应,财务杠杆会加大财务风险,企业负债比重越大,财务杠杆效应越强,财务风险越大。()
The purpose of(66)is to enlarge the(67), the set of addresses a program can utilize. For example, it might contain twice as man
Therewasaknockatthedoor.Itwasthesecondtimesomeone______methatevening.
最新回复
(
0
)