首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Importance of the Public Image Public image refers to how a company is viewed by its customers, suppliers, and stockholders (股东)
Importance of the Public Image Public image refers to how a company is viewed by its customers, suppliers, and stockholders (股东)
admin
2012-12-22
91
问题
Importance of the Public Image
Public image refers to how a company is viewed by its customers, suppliers, and stockholders (股东), by the financial community, by the communities in which it operates, and by the federal and local governments. Public image is controllable to a(51)extent, just as the product, price, place, and promotional efforts are.
A firm’s public image(52)a vital role in the attractiveness of the firm and its products to employees, customers,(53)to such outsiders as stockholders, suppliers, creditors (债权人), government officials, as well as(54)special groups. With some things it is impossible to satisfy all the diverse publics: for example, a new highly automated plant may meet the(55)of creditors and stockholders, but it will undoubtedly find resistance from employees who see their(56)threatened. On the other hand, high-quality products and service standards should bring almost complete approval,(57)low quality products and false claims would be widely looked down upon.
A firm’s public image,(58)it is good, should be treasured and protected. It is a(59)asset that usually is built up over a long and satisfying relationship of a firm with its publics. If a firm has(60)a quality image, this is not easily countered or imitated by competitors.(61)an image may enable a firm to charge higher prices, to woo (追求) the best distributors and dealers, to attract the best employees, to(62)the most favorable creditor relationships and lowest borrowing costs. It should also allow the firm’s stock to command a higher price-earnings ratio than other firms in the same industry(63)such a good reputation and public image.
A number of factors affect the public image of a corporation.(64)include physical facilities, contacts of outsiders with company employees, product quality and dependability, prices(65)competitors, customer service, the kind of advertising and the media and programs used, and the use of public relations and publicity.
选项
A、They
B、Many
C、Some
D、Most
答案
A
解析
转载请注明原文地址:https://www.kaotiyun.com/show/u5Ud777K
本试题收录于:
职称英语综合类A级题库职称英语分类
0
职称英语综合类A级
职称英语
相关试题推荐
Poorhealthandlackofmoneymaybothbetoeducationalprogressroadblocks.
A.thenationalhighwaysystemB.theeastandwestC.thefederalgovernmentD.movementandexcitementE.thenorth
TransportandTrade1Transportisoneoftheaidstotrade.Bymovinggoodsfromplaceswheretheyareplentifultoplaceswhe
TheWorkers’RoleinManagementTraditionally,ithasbeentheworkers’roletoworkandmanagement’sroletomanage.Managersh
WhichstatementisNOTtreeofYamamotoMika?Thewordcompulsorycouldbebestreplacedby
SmokingSince1939,numerousstudieshavebeenconductedtodeterminewhethersmokingisahealthhazard.Thetrendoftheevide
GunRightsintheUSImmediatelyaftertheshootingatVirginiaTechUniversity,Americansgatheredtomournthedead.Thepresi
ManofFewWordsEveryonechasessuccess,butnotallofUSwanttobefamous.SouthAfricanwriterJohnMaxwellCoetzeei
ManofFewWordsEveryonechasessuccess,butnotallofUSwanttobefamous.SouthAfricanwriterJohnMaxwellCoetzeei
ThroughoutBritain’shistory,therehasbeennoguaranteethataninvasionwouldnothappen.Theenemywilluseeverymeanscon
随机试题
简述王安石《桂枝香》(登临送目)一词的主旨及特色。
_______是在计算各步骤成本时,只计算本步骤各种产品发生的各项费用及这些费用中应由产成品负担的份额,不计算本步骤所耗上一步骤的半成品成本,将相同产品的各步骤成本计算单中的这些份额平行结转、汇总,即可计算出该种产品的产成品成本。
下列哪项是阴虚发热的表现
胰腺分泌的激素通常不包括
面部表情肌的2个特点是
根据对世界各大城市道路面积率资料的分析,认为我国城市道路面积率以多少为宜?
某施工项目,拟对施工成本进行预测,预测得到的成本估算可以用作该施工项目()的依据。
期货公司有关开户、变更、销户的客户资料档案应当自期货经纪合同终止之日起至少保护15年。()
下列各项中,符合我国税收立法规定的有()。
【B1】【B2】
最新回复
(
0
)