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考研
Amtrak—the largest railway company in the U.S.—was experiencing a downswing in ridership. 【C1】______ major concerns to Amtrak an
Amtrak—the largest railway company in the U.S.—was experiencing a downswing in ridership. 【C1】______ major concerns to Amtrak an
admin
2020-02-26
8
问题
Amtrak—the largest railway company in the U.S.—was experiencing a downswing in ridership. 【C1】______ major concerns to Amtrak and its advertising agency DDB Needham, were the long-distance western routes【C2】______ridership had been declining【C3】______.
At one time, trains were the only practical way to【C4】______the vast areas of the west. Trains were faster, luxurious, and quite convenient【C5】______to other forms of transportation existing at the time. However, times change and the automobile became America’ s standard of convenience. Also, air travel had easily【C6】______ itself as the fastest method of traveling great distances.【C7】______, the task for DDB Needham was to【C8】______ consumers to consider other aspects of train travel in order to【C9】______their attitudes and increase the likelihood that trains would be considered【C10】______ travel in the west.
Two portions of the total market were targeted: anxious fliers—those concerned with【C11】______, and travel-lovers—those【C12】______themselves as relaxed, casual, and interested in the travel experience as part of【C13】______ vacation. The agency then developed a campaign that focused on travel【C14】______such as freedom, escape, relaxation, and enjoyment of the great western outdoors. It【C15】______experiences gained by using the trains and portrayed western train trips as wonderful adventures.
Advertisements showed pictures of the beautiful scenery that【C16】______be enjoyed along some of the more famous western routes and emphasized the romantic names of some of these trains (Empire Builder, etc.). These ads were strategically placed among【C17】______oriented TV shows and programs involving nature and America in order to most【C18】______reach target audiences. Results were【C19】______. The Empire Builder, which was focused on in one ad. enjoyed a 15 percent【C20】______in profits on its Chicago to Seattle route.
【C6】
选项
A、established
B、regarded
C、claimed
D、set
答案
A
解析
考查动词辨析。空格处所在句意为:飞机______长距离旅行最快捷的方式。空格前一句有相对应的描述:the automobile became American’s standard of convenience…空格处所填动词与“became”形成对应关系。A.established“建立成”,符合语境,为正确选项。regarded“看做,认为”;claimed“声称,宣称”;set“设定”,均表示主观动作,均不符合题意。
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0
考研英语一
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