首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、Open happiness. B、Family life. C、Community respect. D、Peace and prosperity. B录音提到可口可乐公司并不只是去主观地猜想人们认为幸福是什么,他们会深入到每个地方去了解人们的不同需
A、Open happiness. B、Family life. C、Community respect. D、Peace and prosperity. B录音提到可口可乐公司并不只是去主观地猜想人们认为幸福是什么,他们会深入到每个地方去了解人们的不同需
admin
2021-11-26
35
问题
Host:
Hello! Ladies and gentlemen. It gives me great pleasure to introduce our speaker today, Melinda French Gates. Melinda French Gates is co-chair of the Bill & Melinda Gates Foundation, where she puts into practice the idea that every life has equal value. [20] The Bill & Melinda Gates Foundation, founded in 2000, is the largest private foundation in the world. It works to help all people lead healthy, productive lives. In developing countries, the foundation focuses on improving people’s health with vaccines and other life-saving tools and giving them a chance to lift themselves out of hunger and extreme poverty. In the United States, it seeks to dramatically improve education so that all young people have the opportunity to reach their full potential. Melinda French Gates:
Thank you for the introduction. One of my favorite parts of my job at the Gates Foundation is that I get to travel to the developing world, and I do that quite regularly. And when I meet the mothers in so many of these remote places, I’m really struck by the things that we have in common. They want what we want for our children and that is for their children to grow up successful, to be healthy, and to have a successful life. [21] But I also see lots of poverty. My first trip in India, I was in a person’s home where they had dirt floors, no running water, no electricity, and that’s really what I see all over the world. So in short, I’m startled by all the things that they don’t have. But I am surprised by one thing that they do have: Coca-Cola.
Coke is everywhere. In fact, when I travel to the developing world, Coke seems to be everywhere. When I come back from these trips, I’m thinking, "We’re trying to deliver condoms or vaccinations to people," you know. Coke’s success kind of stops and makes you wonder how is it that they can get Coke to these remote places? I feel that, if we can understand what makes something like Coca-Cola universal, we can apply those lessons then for the public good.
Ultimately, Coke’s success depends on one crucial fact that people want a Coca-Cola. What’s the secret to their marketing? It has associated that product with a kind of life that people want to live. So even though it’s a global company, they take a very local approach. Coke’s global campaign slogan is "Open Happiness." But they localize it. And they don’t just guess what makes people happy; [22] they go to places like Latin America and they realize that happiness there is associated with family life. And in South Africa, they associate happiness with community respect.
20. What do we learn about Bill & Melinda Gates Foundation from the introduction?
21. What did Melinda find in developing countries?
22. What is happiness associated with in Latin America?
选项
A、Open happiness.
B、Family life.
C、Community respect.
D、Peace and prosperity.
答案
B
解析
录音提到可口可乐公司并不只是去主观地猜想人们认为幸福是什么,他们会深入到每个地方去了解人们的不同需求。比如,他们发现在拉丁美洲人们通常把幸福与家庭生活(family life)联系在 起,因此本题选B项。A项“畅爽开怀”是可口可乐公司的全球广告语,C项“社会认同”是通常能让南美洲人民联想到“幸福”的因素,A、C项都不是可口可乐公司在拉美地区的广告语;而D项“和平与繁荣”未在录音中提及。
转载请注明原文地址:https://www.kaotiyun.com/show/tLx7777K
0
大学英语六级
相关试题推荐
Onequestionthatworriesmanyvisitorstodefensivecarry.com,awebsitedevotedtothedelightsanddifficultiesoflifewitha
Emotionisafeelingaboutorreactiontocertainimportanteventsorthoughts.Peopleenjoyfeelingsuchpleasantemotionsasl
Emotionisafeelingaboutorreactiontocertainimportanteventsorthoughts.Peopleenjoyfeelingsuchpleasantemotionsasl
Iamoneofthemanycitypeoplewhoarealwayssayingthatgiventhechoiceweshouldprefertoliveinthecountryawayfromt
A、Itsavesalotofelectricity.B、Itneedslittlemaintenance.C、Itcauseshardlyanypollution.D、Itloosenssoilwhileweedin
Whilehumanachievementsinmathematicscontinuetoreachnewlevelsofcomplexity,manyofuswhoaren’tmathematiciansathea
A、Peoplehadlittlefaithinpapermoney.B、Theycouldlastlongerincirculation.C、Itpredictedtheirvaluewouldincrease.D、
DidSarahJosephaHalewrite"Mary’sLittleLamb",theeternalnurseryrhyme(儿歌)aboutagirlnamedMarywithastubbornlamb
DidSarahJosephaHalewrite"Mary’sLittleLamb",theeternalnurseryrhyme(儿歌)aboutagirlnamedMarywithastubbornlamb
A、About40.B、Almost200.C、Over240.D、Morethan72.B根据原文,Smithsonian展览展出了约200件JosephCornell的作品,所以答案为B。
随机试题
提出“文以载道”这一艺术命题的宋代文学家是()
患者,女,42岁。头痛耳鸣1周,伴双眼视物模糊。某进修医生检查后发现前房Tyndall现象阳性,眼底疑视乳头水肿。可能性较大的诊断是
支气管扩张症最常见的有意义的体征是
下列各项中,属于“筹资活动产生的现金流量”的是()。
根据《担保法》的规定,具有代为清偿债务能力的法人、其他组织或者公民,可以作保证人。()
分销渠道关系管理的基本概念是建立在这样一种信念上的,即通过分享信息和共同计划,能够提高分销渠道的运作效率,从而增加分销渠道的竞争能力。
①多一些理性冷静的客观公正,少一些自以为是的推测定性②也是每一位接受者、评论者的责任③不可否认,任何文艺作品都会有瑕疵、有遗憾④不管是谁、针对谁,在发表意见时,都应该多一些责任心和包容心,少一些个人情绪和宣泄⑤这才是负责任的态度,也是对待文艺创作的
[2011年10月]直线l是圆x2—2x+y2+4y=0的一条切线。(1)l:x—2y=0;(2)l:2x—y=0。
某人编写了下面的程序PrivateSubCommand1—Click()DimaAsInteger,bAsIntegera=InputBox("请输入整数"):b=InputBox("请输入整数")proa:probCall
TenTipsforReducingStressWhileinCollegeStressissomethingyoucancontrol.Followthesetentipstolearnhowtocon
最新回复
(
0
)