2. 外语
  3. The most obvious purpose of advertising is to inform the consumer of available products or services. The second【31】______is to s

The most obvious purpose of advertising is to inform the consumer of available products or services. The second【31】______is to s

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问题     The most obvious purpose of advertising is to inform the consumer of available products or services. The second【31】______is to sell the product. The second purpose might be more important to the manufacturers than the【32】______. The manufacturers go beyond only telling consumers about their products. They also try to persuade customers to buy the【33】______by creating a desire【34】______it. Because of advertisement, consumers think that they want something that they do not need. After buying something, the purchaser cannot always explain why it was【35】______.
    Even【36】______the purchaser probably does not know why he or she bought something, the manufacturers【37】______. Manufacturers have analyzed the business of【38】______and buying. They know all the different motives that influence a consumer’ s purchase—some rational and【39】______emotional. Furthermore, they take advantage of this【40】______.
    Why【41】______so many products displayed at the checkout counters in grocery stores? The store management has some good【42】______. By the time the customer is【43】______to pay for a purchase, he or she has already made rational, thought-out decisions【44】______what he or she needs and wants to buy. The【45】______feels that he or she has done a good job of choosing the items. The shopper is especially vulnerable at this point. The【46】______of candy, chewing gum, and magazines are very attractive. They persuade the purchaser to buy something for emotional, not【47】______motives. For example, the customer neither needs nor plans to buy candy, but while the customer is standing, waiting to pay money, he or she may suddenly decide to buy【48】______. This is exactly【49】______ the store and the manufacturer hope that the customer will【50】______. The customer follows his or her plan.
选项
答案knowledge
解析 前面讲商家正确的分析市场的供需信息，知道是什么因素影响顾客的购买欲望。这就是他们利用的信息知识。故答案为knowledge。
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