首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Probably for as long as there have been sales forces, managers have sought ways to determine whether they are effective or not.
Probably for as long as there have been sales forces, managers have sought ways to determine whether they are effective or not.
admin
2016-02-23
73
问题
Probably for as long as there have been sales forces,
managers have sought ways to determine whether they are
effective or not. In the past, salespeople were estimated on the【M1】______
basis of their sales—that is, did they reach their sales quotas? With【M2】______
the role of the sales force changed from being purely concerned
with selling to becoming more involved in marketing and took【M3】______
more responsible for maintaining customer relationships, managers
recognized the need for expanding evaluative criteria beyond just
the achievement of sales goals. The evaluation criteria of today are
vast different from those in the past. Sure, sales are still important,【M4】______
but now other measures are gaining in importance as well.
One of the more often discussed measures is ROI(return on
investment). More and more top executives are asking their sales
managers for accountant—as in "Are we getting the returns we【M5】______
seek from the sales force?" The idea is that by measuring the
impact of programs designing to aid the selling process as well as【M6】______
measuring sales closures, the marketing team can be more
effective and efficient. Fortunately, it isn’t always that easy. In a【M7】______
survey conducted in 2002 of companies with a marketing budget
of $1 million or more, 56 percent indicated they had no system for
measuring the ROI on their marketing investments. As noted by
David Reibstein of the University of Pennsylvania’ s Wharton
School of Business, "In marketing, benefits as advertising impact【M8】______
aren’t easily put into dollar returns. It takes a leap faith to come【M9】______
with a number." Marketers know that it is often difficult to
separate advertising, promotions, and other communications efforts in【M10】______
the selling effort.
【M1】
选项
答案
estimated一evaluated
解析
词汇错误。estimated意思为“估计”,evaluated意思为“评估,评价”。此处对一个营销人员的销售状况应该是进行“评估”,而不是“估计”,因此要改为evaluated。商务英语中,对员工工作的绩效评估或评价通常用evaluate或其名词形式evaluation,例如performance evaluation。
转载请注明原文地址:https://www.kaotiyun.com/show/sqKO777K
0
专业英语八级
相关试题推荐
Achildattheageof4isprobablygoingtoa______schoolinBritain.
The18thcenturywitnessedanewliteraryform—the______modernEnglishnovel,whichiscontrarytothemedievalromance,gives
Whatimpactcanmobilephoneshaveontheirusers’health?Manypeopleworryaboutthesupposedilleffectscausedbyradiation
Whatimpactcanmobilephoneshaveontheirusers’health?Manypeopleworryaboutthesupposedilleffectscausedbyradiation
A、showedhisworry.B、showedhisconcern.C、expressedhisdoubt.D、expressedhissatisfaction.D
Thoseharboringdoubtsaboutmicro-bloggingshouldnowbeconvincedthatmicroblogscanplayanineffective【M1】______role
TheAnglo-SaxonsbegantosettleinBritainin______century.
HarryPotter:TheEndIsHereWhatalotofcommotionoverabook.Notsince19th-centuryNewYorkersanxiouslycrowdedthe
随机试题
党的十九届五中全会第一次在全会文件中突出强调“扎实推动共同富裕”,并在收入分配领域亮出一系列政策“组合拳”。根据党的十九届五中全会文件,关于提高人民收入水平的措施,下列说法正确的是()。
如果产品甲和产品乙互为替代品,则当产品甲的需求量上升时,产品乙的价格会()
给每一个连接在Internet上主机分配的唯一的32位地址称为_______。
外商投资企业设在我国境内从事产品生产、商品贸易、服务等业务的分支机构,其生产经营所得应适用( ),由其总机构汇总缴纳所得税。
公司股东滥用公司法人独立地位和股东有限责任,逃避债务,严重损害公司债权人利益的,应当对公司债务承担连带责任。()
民歌是人类文化中一个重要组成部分,西北民歌是指流行在山西、陕西、甘肃、宁夏、青海等省区的民歌。下列形式中流行于青海的民歌是()。
下列各项中属于公民政治方面的权利和自由的是()。
设z=z(x,y)是由方程xy+x+y一z=ez所确定的二元函数,求dz,.
•Readthearticlebelowaboutairporthotels.•Inmostofthelines34-45,thereisoneextraword.Itiseithergrammaticallyi
Whenimaginativescientistsfirstsuggestedthepossibilitythatonepersoncouldspeakdirectlytoanotheroveralongdistanc
最新回复
(
0
)