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  3. Business is often seen as the "bad guy" in environmental matters because people feel that businesses will do anything to make a

Business is often seen as the "bad guy" in environmental matters because people feel that businesses will do anything to make a

admin2010-12-30  71
问题     Business is often seen as the "bad guy" in environmental matters because people feel that businesses will do anything to make a profit. Unfortunately, this is too often the case.
    Many business people, in fact, believe that they can’t make a profit and be kind to the environment at: the same time. However, it does not necessarily have to be this way. Using common business strategies, companies have found ways to become environmentally friendly or "green" and increase their profits at the same time.
    One such strategy that businesses use is known as "product differentiation". This term means that: a company advertised the fact that its products are different from other, similar products. A number of environmentally friendly companies have done this successfully. For example, in marketing their products, organic (有机的) food companies emphasize the organic aspect. That is, they highlight the fact that no chemicals have been used to grow the food, and so it is better for consumers’ health and for the environment.
    Another "green" business strategy that has been successful is waste reduction. Many companies have considered waste and pollution as a necessary part of the production process. They have done little to prevent either waste or pollution, unless there were laws that forced them to. However, other companies have realized that there are definite advantages to reducing waste and pollution. Less waste and less pollution means a more efficient production process. The 3M Company started a program that rewarded employees for successful ideas about how to reduce waste and prevent pollution last year. This program has helped the company pollute much less and save more than a half billion dollars.
When "product differentiation" is adopted, the product is usually______.
选项 A、advertised as something different from similar products
B、good either for your health or for the environment
C、very profitable for the company
D、environmentally friendly
答案A
解析 本题为细节题。要求确定“product differentiation”的意思。解题关键是第三段第二句话： “This term means that a company advertised the fact that its products fire different from other, similar products．(这个术语的意思是公司做广告宣传他们的产品与同类其他产品有所不同。”)。因此，选项A是正确答案。其他三个选项的含义都不能从所给信息中推断出来。
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