2. 考研
  3. A. There is a close relationship between building a reputation and establishing what we call goodwill. B. Would you like to tell

A. There is a close relationship between building a reputation and establishing what we call goodwill. B. Would you like to tell

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问题 A. There is a close relationship between building a reputation and establishing what we call goodwill.
B. Would you like to tell me the relationships between them?
C. I see advertising as an essential part of the entire process of marketing.
D. in the long run it’ s the image that really counts.
A: I’d like to talk a little more about advertising. I think it has an important part to play in production promotion. Would you agree with that?
B: Oh, yes, I certainly would. (7)_____. And I think it has an independent function.
A: I’m especially interested in the role of image, public relations and advertising in the production promotion. (8)_____.
B: Yes, that’ s a fascinating area. And the area is extremely important in the entire process of successful merchandising, especially the matter of public relations and image.
A: It’s really a matter of establishing trust, isn’t it? (9)_____.Am I right?
B: Yes. We all know what it is when a company has it and we clearly know when a company doesn’t have it.
A: I think we all know that.
B: The same thing applies to a product, too. And that’ s why I think that specific product advertising has only limited effectiveness. Good advertising is vital to call attention to a product and introduce new products. But (10)_____.
A: I understand. Public relations plays a role in building image, both product image and company image.
B: Yes, advertising can help build product recognition, but product itself builds image.
选项
答案D
解析 根据空格前B说的内容“好的广告对于唤起人们对产品的注意和介绍新的产品当然是重要的”，以及转折词but，可推知，B认为广告固然重要，但不是最重要的，所以选D“从长远看来，企业形象才是真正重要的”。
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